Now that you’ve a goal, it’s time to figure out which data will help you achieve it. Being overly knowledgeable frequently makes you feel stuck. However, no one can prevent you from getting the desired outcomes if you concentrate on certain things.
If you want to boost online sales, for example, you should monitor metrics like website traffic, conversion rates, cart abandonment, and trends in the customer journey. If your focus is customer service, you may monitor customer satisfaction ratings, response times, and the number of issues resolved.
Data can come from different sources, such as.
Point of Sale (POS) Systems: Sales data from your in-store or online store.
Customer Relationship Management (CRM) Tools: Information about your customers’ buying habits and interactions.
Social Media: Engagement data like likes, shares, and comments.
Website Analytics: Use Google Analytics to track visits, clicks, and time spent on your website.
Each source offers different types of data. Your job is to choose which data aligns with your goal. Don’t get caught up in collecting everything — only track what matters most, adds Gerald Ming, SEO expert of Batik.com.my.