Meghan posted on Instagram about the change of her brand “American Rivera Orchard” to “As ever” and it’s in partnership with Netflix (if you go over to her instagram she posted a video)
The website is up and features a picture of her and Lili Diana 🤍
On Instagram she said- “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on Netflix launches – but there’s something else I’ve been working on. I’m thrilled to introduce you to As Ever. — a brand that I created and have poured my heart into. ‘As ever’ means means ‘as it’s always been’ or some even say ‘in the same way as always’. If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me. This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living and finding joy in the everyday. I will keep sharing behind the scenes tidbits with you here as we ramp up the launch, and I can’t wait for you to get your hands on everything we’ve been creating. Sending lots of love”
Posted by VeterinarianThink340
3 comments
I love the vibe. She’s got a very tasteful and consistent celebrity “brand” – I could see her being the new Goop.
I lose respect for her a bit over ARO. Why launch it the same day as the Diana awards when she wasn’t remotely ready to do anything with it? No products and she couldn’t get the name copyright. Purely for clout over a woman she never met.
Seems like she starts and stops so many projects constantly. She should pick one thing and do it well and stick to it. I also never understood thr name American Riveria Orchard? Such a contradiction all around.
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