Revenu is the successor to Karlijn in ‘t Veld, who will take up the position of Vice President Hong Kong, Taiwan, Macao and Mongolia as of the same date. She will work closely with Jeroen van Vliet, VP and Country Director of Coca-Cola Europacific Partners Netherlands in her new role.
She has been with The Coca‑Cola Company in France for over ten years, where she joined in 2014 as Marketing Manager Tea and Still Innovation Europe. Here, she led the launch of Honest in Europe, among other things.
As Marketing Director of Portfolio Expansion France, Revenu led the transition to Fuze Tea and the acquisition and relaunch of Tropico, a local fruit drink.
Prior to her new role, she also served as General Manager for the Paris 2024 Olympic and Paralympic Games. For nearly four years, she built and led a team to deliver over 12 million drinks during the Games to athletes, officials, volunteers and spectators while driving growth on key priorities for Coca‑Cola in France.
Sustainability was a key priority for the team, ensuring perfect distribution in a new packaging model, resulting in an enhanced reputation.
“I am excited to take on this new role and to continue building on Coca‑Cola’s success together with the team in the Netherlands,” said Revenu.
“The Netherlands is a dynamic and innovative market, and I look forward to setting up initiatives together with our partners that respond to the needs of customers and consumers. With my experience in marketing, innovation and major events such as the Olympic Games, I want to contribute to the growth and sustainable goals of Coca‑Cola Netherlands.”
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