People often believe that moving abroad will dramatically improve their quality of life. However, a new viral video suggests that might not always be the case. Shared by an Indian woman living in Sweden, the video has already racked up over 200,000 views, sparking a heated discussion online.
In the clip, the woman questions whether relocating to another country truly offers a better life or if it’s just a romanticized dream shaped by social media. She shares her personal experiences, pointing out everyday conveniences in India that she now misses while living in Sweden.
For example, she talks about how grocery deliveries in India take just minutes, while in Sweden, she has to walk more than 10 minutes just to reach a bus stop before heading to the store. Another major difference is medical accessibility—while pharmacies in India deliver medicines to your doorstep, those in Sweden close early, making it hard to get urgent supplies.
“A lot of these small things are not talked about enough, so you kind of romanticize this idea of living abroad just from what you see on social media, which is very misleading,” she explains in the video.
Despite these observations, she clarifies in the caption that she still enjoys living in Sweden. However, her video has struck a chord with many, as it challenges the widely held belief that life abroad is always easier or better.
The comment section of the video saw debates amongst people. While one side hailed India for its quick-commerce services, others pointed to the loopholes in the system when it comes to food and grocery delivery services. One user said, “Just to get into algorithms by using the popular words. There is no comparison. India will always be better because it has emotional value which is above anything.”
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Another pointed out, “Groceries delivered, yes.. but the quality is questionable. Also, the conditions/regulations of human labor, who are working to get stuff delivered within 10 minutes is really bad. So, the convenience always comes at a cost – if not our mental/physical health, it will be someone else’s.”
India’s quick commerce market is growing rapidly, with projections showing substantial revenue and user growth, while other regions like the US and Europe have seen relatively slower adoption of similar services. Companies like BigBasket, Blinkit, Dunzo and Zepto have emerged as one of the biggest players in the game and have managed to get into almost everyone’s phone.