It’s a combination of confirmation / recency bias on your part and overshow, an advertising term whereby out of home advertising remains in situ for months and years on unpopular, hard to access or forgotten sites… I have a Christmas event still plastered across the tube exit at Shoreditch High Street.
There’s a massive poster for Ghostbusters: Frozen Empire still up outside Billingsgate.
To remind you not to make eye contact with other passengers.
There is a bus in North London with an advert for the movie “Limitless” on it.
In Camberwell there’s a poster for Margot Robbie’s Birds of Prey still up, which released the same month the world went to shit with the pandemic.
I’ve always assumed it’s been forgotten in all the chaos.
People took the advertisement seriously and stopped to look up in 2021.
As a consequence the value of high wall/ceiling advertising spaces collapsed and not many companies bought them to replace the old advertisements.
TfL are trying to hide that they are cutting down on double decker buses.
There is a poster for the 2019 film “The Aftermath” at West Croydon station. Maybe noone is after these advertising slots.
I’m not gonna lie, for a hot second I thought it was a joke on the asteroid coming in 2032
My local bus still has signs up that say STAY HOME SAVE LIVES
There was a poster for the 2020 Cheltenham Festival (the one that probably shouldn’t have happened, just as Covid hit), in the ground at Leyton Orient. It remained in situ for a good couple of years after football restarted. I found it eerie as hell.
Have seen this before, and assumed it was a special campaign as they don’t normally have the ads there on buses, and that they’d not managed to get to all the buses to remove the adverts since 2021.
Well if you hadn’t looked up, you wouldn’t have seen them.
This one’s on you
I’ve seen this too on my local bus, I can only assume not many choose to advertise inside buses because you don’t see as many plastered on the walls so nobody has paid to replace them?
Nobody wants to buy those ad spaces so it was cheaper to leave them there than take them down. I assume at netflix thought it was a fun thing to do, given that you have to look up to see them. Usually those spaces just have TFL info so maybe they even did a special deal to buy that space for a while
I saw one for a random event in June 2012 that was still up in late 2016. It’s somewhere in my post history.
I had the same question. Texted my girlfriend telling her they’re doing a remake of Don’t Look Up and how wierd that was lol
Because it is very very appropriate to the current rhetoric of opinion being apparently more important than hard facts.
From 2020 to about 2023 every bus near me was advertising Trolls World Tour. Pandemic shut down cinemas for that long and nothing was put on the busses to replace it.
I work in advertising and can kind of explain.
London bus ad spaces are owned by private companies. That’s companies plural, because there are probably about 100 different companies all owning ad space across the bus network. The biggest is Global, but there are companies who own the rights to just one bus. The same is true for tube ads, station ads, bus stop ads, etc.
In this case, one of three things has happened. Either:
1. The company who owns this ad space didn’t get any new buyers, so hasn’t bothered to change these ads for 4 years. It’s still waiting for someone to buy this space.
2. The person who is responsible for changing the ads keeps missing their opportunity to work on this particular bus. This could happen if the bus is always out of the depot during ad changing times (usually at night).
I would say either 2 or 3 are the most likely, but if the company isn’t marketing itself pretty well, or has lost its contracts with repeat clients, number 1 is also plausible.
The Park Tavern on Stroud Green road – mens toilets still (I believe) has a Hogs Of War PS1 advert in the men’s toilet – released in 2000!
My nan weighs 20 stone cos I feed her as many chips as she wants everyday
One possibility is that the campaign is being used to revive interest in the movie or to tie it to ongoing political or social issues. 🤓
23 comments
It’s a combination of confirmation / recency bias on your part and overshow, an advertising term whereby out of home advertising remains in situ for months and years on unpopular, hard to access or forgotten sites… I have a Christmas event still plastered across the tube exit at Shoreditch High Street.
There’s a massive poster for Ghostbusters: Frozen Empire still up outside Billingsgate.
To remind you not to make eye contact with other passengers.
There is a bus in North London with an advert for the movie “Limitless” on it.
In Camberwell there’s a poster for Margot Robbie’s Birds of Prey still up, which released the same month the world went to shit with the pandemic.
I’ve always assumed it’s been forgotten in all the chaos.
People took the advertisement seriously and stopped to look up in 2021.
As a consequence the value of high wall/ceiling advertising spaces collapsed and not many companies bought them to replace the old advertisements.
TfL are trying to hide that they are cutting down on double decker buses.
There is a poster for the 2019 film “The Aftermath” at West Croydon station. Maybe noone is after these advertising slots.
I’m not gonna lie, for a hot second I thought it was a joke on the asteroid coming in 2032
My local bus still has signs up that say STAY HOME SAVE LIVES
There was a poster for the 2020 Cheltenham Festival (the one that probably shouldn’t have happened, just as Covid hit), in the ground at Leyton Orient. It remained in situ for a good couple of years after football restarted. I found it eerie as hell.
Have seen this before, and assumed it was a special campaign as they don’t normally have the ads there on buses, and that they’d not managed to get to all the buses to remove the adverts since 2021.
Well if you hadn’t looked up, you wouldn’t have seen them.
This one’s on you
I’ve seen this too on my local bus, I can only assume not many choose to advertise inside buses because you don’t see as many plastered on the walls so nobody has paid to replace them?
Nobody wants to buy those ad spaces so it was cheaper to leave them there than take them down. I assume at netflix thought it was a fun thing to do, given that you have to look up to see them. Usually those spaces just have TFL info so maybe they even did a special deal to buy that space for a while
I saw one for a random event in June 2012 that was still up in late 2016. It’s somewhere in my post history.
I had the same question. Texted my girlfriend telling her they’re doing a remake of Don’t Look Up and how wierd that was lol
Because it is very very appropriate to the current rhetoric of opinion being apparently more important than hard facts.
From 2020 to about 2023 every bus near me was advertising Trolls World Tour. Pandemic shut down cinemas for that long and nothing was put on the busses to replace it.
I work in advertising and can kind of explain.
London bus ad spaces are owned by private companies. That’s companies plural, because there are probably about 100 different companies all owning ad space across the bus network. The biggest is Global, but there are companies who own the rights to just one bus. The same is true for tube ads, station ads, bus stop ads, etc.
In this case, one of three things has happened. Either:
1. The company who owns this ad space didn’t get any new buyers, so hasn’t bothered to change these ads for 4 years. It’s still waiting for someone to buy this space.
2. The person who is responsible for changing the ads keeps missing their opportunity to work on this particular bus. This could happen if the bus is always out of the depot during ad changing times (usually at night).
3. The company who owns the ad space has gone bust and the ownership of this ad space is now a bit ambiguous. This is actually [more common](https://londonist.com/london/features/otrivine-gnome-poster-charing-cross-subway) than you [may think it is.](https://www.mylondon.news/news/east-london-news/commuters-realise-same-adverts-been-21841878)
I would say either 2 or 3 are the most likely, but if the company isn’t marketing itself pretty well, or has lost its contracts with repeat clients, number 1 is also plausible.
The Park Tavern on Stroud Green road – mens toilets still (I believe) has a Hogs Of War PS1 advert in the men’s toilet – released in 2000!
My nan weighs 20 stone cos I feed her as many chips as she wants everyday
One possibility is that the campaign is being used to revive interest in the movie or to tie it to ongoing political or social issues. 🤓
Comments are closed.