Recent data reveals that an estimated 1.4 billion people traveled internationally last year, marking an 11% increase from 2023. To inspire travelers planning their next summer getaway, digital PR agency Reboot Online analyzed online search trends and travel data to determine the most sought-after European beach destinations for 2025.
Top 10 Most In-Demand European Beach Destinations for Summer 2025
RankBeach TownAverage Monthly SearchesTotal Holiday Cost per Person (£)*Ultimate Holiday Score (/10)
1
Madeira, Portugal
1,320,000
£534
9.4
2
Sorrento, Italy
349,300
£591
9.3
3
Taormina, Italy
273,000
£709
9.2
4
Palma, Mallorca
295,000
£477
8.7
5
Cascais, Portugal
188,800
£656
8.6
6
Rovinj, Croatia
168,600
£596
8.3
7
Naxos, Greece
227,700
£343
8.0
8
Hvar, Croatia
128,700
£592
7.8
9
Barcelona, Spain
132,700
£529
7.7
10
Menton, France
197,250
£292
7.5
*Prices reflect the average cost of a seven-night holiday package, including travel and accommodation.
The Ultimate Summer 2025 Hotspots
Topping the list as the most in-demand destination for summer 2025 is Madeira, Portugal, with a nearly perfect holiday score of 9.4/10. This sun-soaked island generates an impressive 1.32 million average monthly searches, the highest of all destinations analyzed. A seven-night stay costs around £534, making it a highly appealing choice.
Claiming second place is Sorrento, Italy, with an ultimate holiday score of 9.3/10. The charming coastal town attracts 349,300 searches per month, making it the second most sought-after destination. A seven-night getaway to this stunning Italian hotspot will set travelers back approximately £591.
Close behind in third place is Taormina, Italy, scoring 9.2/10. With 273,000 searches per month, this picturesque Sicilian town has seen a surge in interest, partly thanks to its feature in the second season of The White Lotus. However, a weeklong holiday here is on the pricier side, costing around £709.
Ranked fourth, Palma, Mallorca secures an 8.7/10 holiday score, boasting 295,000 monthly searches. Situated on the stunning Balearic Islands, Palma offers a relatively affordable seven-night stay at approximately £477.
Rounding off the top five is Cascais, Portugal, with a holiday score of 8.6/10. While its search volume (188,800 searches per month) is lower than Madeira’s, Cascais commands a higher price tag, with a seven-night holiday averaging £656—£122 more than Madeira.
Croatia’s Rising Stars: Rovinj & Hvar
Croatia continues to cement itself as a top European travel destination, with two stunning coastal towns making the top 10 list.
Hvar
Ranked 6th, Rovinj is a picturesque gem on the Istrian coast, boasting 168,600 monthly searches and an ultimate holiday score of 8.3/10. Known for its Venetian-style architecture, charming old town, and stunning Adriatic views, Rovinj offers a perfect blend of history and relaxation. A seven-night stay averages £596, making it a mid-range option for travelers.
In 8th place, Hvar has long been one of Croatia’s most glamorous island getaways. Generating 128,700 monthly searches, it earns a solid 7.8/10 holiday score. Famed for its crystal-clear waters, vibrant nightlife, and luxurious resorts, Hvar remains a top choice for travelers seeking both relaxation and excitement. A seven-night holiday costs around £592, placing it in a similar price range to Rovinj.