Came across this on my feed and thought it’d be a fun one to share!
Some information:
>Its Called Cumbernauld takes it’s name from a famous advertising slogan. Back in the 1980’s when the CDC (Cumbernauld Development Corporation) was still responsible for the growth and promotion of the town, they commissioned the advertising agency Baillie Marshall to come up with a promotional slogan. The result was a short sharp question and answer which became so ingrained in public memory, that even today when you mention you live in Cumbernauld to anyone in the West of Scotland, the chances are that they’ll chant at you:- **”What’s it Called? Cumbernauld!”**
>At the time, you could not watch ITV, or open a newspaper without this famous slogan assaulting your senses. It even featured for a time on an advertising hoarding that greeted passengers coming through domestic arrivals at Glasgow Airport. The video clip below shows one of the TV adverts from the series.
16 comments
Came across this on my feed and thought it’d be a fun one to share!
Some information:
>Its Called Cumbernauld takes it’s name from a famous advertising slogan. Back in the 1980’s when the CDC (Cumbernauld Development Corporation) was still responsible for the growth and promotion of the town, they commissioned the advertising agency Baillie Marshall to come up with a promotional slogan. The result was a short sharp question and answer which became so ingrained in public memory, that even today when you mention you live in Cumbernauld to anyone in the West of Scotland, the chances are that they’ll chant at you:- **”What’s it Called? Cumbernauld!”**
>At the time, you could not watch ITV, or open a newspaper without this famous slogan assaulting your senses. It even featured for a time on an advertising hoarding that greeted passengers coming through domestic arrivals at Glasgow Airport. The video clip below shows one of the TV adverts from the series.
https://www.its-called-cumbernauld.com/its-called-cumbernauld.shtml
I still say what’s it called everytime someone mentions Cumbernauld.
I remember it well.
That’s really interesting, am not old enough to remember ads or that but for some reason I know the slogan for sure
Fantasy Island..?
Last Scotland positive thing on the TV 😀
Imagine how the msm would treat a new town these days!
Wow can’t wait to see how Cumbernauld looks today !
What’s it called? Depressing.
Love how nice it looked in Gregory’s Girl and in this ad. What the hell happened.
It’s like the gaza strip
What’s it called? – Cumbernauld!
And no monstrous carbuncles to be seen in the ad!
Gives me context for this Absolutely sketch from back in the day…
https://youtu.be/cTsvLjAzozE?si=O6HWzc6JB6OaI7Wq
Is that a Dublin bus???
What’s it’s called …. ~~shitehole~~ Cumbernauld
Is that a dublin bus I see
I remember the TV show Absolutely taking the piss out this ad, saying
”What’s next? We’ve got plans for Prestonpans?”
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