Spanish fragrance house Eurofragance said it saw “unprecedented growth” in 2024, with sales up by 27%, reaching €180m on a like-for-like basis.
Its Fine Fragrance category experienced a 28% upswing, while the Home and Personal Care segments saw a 20% increase.
The company has invested in its infrastructure and innovation, which it said has fuelled global expansion.
All regions experienced a significant increase, with growth ranging from 19% in the East Africa (EAT) region to 30% in the India Middle East & Africa (IMEA) region, said the business.
Chief market officer Joan Pere Jimenez explained that the company has been “capitalising on the rapid development of dynamic markets such as UAE and Saudi Arabia, the latter of which continues to open up with substantial investments in beauty retail,”
Pere Jimenez said the business has also “benefited from positive market trends in India, Indonesia and Turkey where rising disposable income is fuelling demand.”
Investments and initiatives
Eurofragance has undertaken a number of initiatives that have helped to boost sales and grow the business.
In 2024, it stepped up its expansion into India by opening a new creative centre in Mumbai.
Last year it also grew its workforce by 15% and launched Euphorion, its first synthetic addition to its ICON Captives collection, a perfumery ingredient that it says “offers a new take on freshness in the perfumer’s palette.”
The company also has an EcoVadis Platinum medal for its sustainability and DEI initiatives and has collaborated with Hospital Sant Joan de Déu Barcelona and MartiDerm dermo-cosmetics company on a solution for fish odour syndrome, which received a silver medal award at the VPC Green Beauty Awards.
CEO Laurent Mercier, who has played a key role in the company’s accelerated development and its foray into the design of proprietary fragrance ingredients, said: “The strategies we have in place will ensure our sustained expansion, and our commitment to innovation will continue to drive our success in the years to come.”