Predictably, the smallest percentage (aside from bullshit catch all “other expenses”), taxes. Time to pay up.
I can’t think of any other example where a single product of a company is able to fetch in 50% of its total revenue over a decade and continue to outperform year over years.
Hate it or love it, iPhone has its own *significant* economic output to the world.
Putting number in prospective:
*Every day ~$600M worth of iPhones are sold from last decade*
![[OC] Behind Apple’s latest Billions](https://www.europesays.com/wp-content/uploads/2025/05/x7unejo5kcye1-1920x1024.png)
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Source: [Apple investor relations](https://www.apple.com/newsroom/pdfs/fy2025-q2/FY25_Q2_Consolidated_Financial_Statements.pdf)
Tool: [SankeyArt](http://sankeyart.com) sankey diagram generator + illustrator
Wow, half of this is profit, amazing
Predictably, the smallest percentage (aside from bullshit catch all “other expenses”), taxes. Time to pay up.
I can’t think of any other example where a single product of a company is able to fetch in 50% of its total revenue over a decade and continue to outperform year over years.
Hate it or love it, iPhone has its own *significant* economic output to the world.
Putting number in prospective:
*Every day ~$600M worth of iPhones are sold from last decade*
Phenomenal business usp.
Why does the title say Q2?
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