Don't you DARE call it prosecco! It's NOT prosecco! It's a COMMON EFFERVESCENT WINE.

by mrsfran

44 comments
  1. reminds me of those Hyundai ads. don’t tell me how to pronounce your name.

  2. I assume this is some sort of prosecco producers’ associaton trying to avoid the name becoming genericised in the UK?

  3. He’s not the ~~Messiah~~ Prosecco, he’s a ~~very naughty boy~~ common effervescent wine!!

  4. I don’t know if I’m out of touch but to me it’s startlingly obvious that it’s not prosecco. I mean I don’t want to call people stupid but if you’re just slapping the prosecco name on anything then it’s maybe a little concerning. I mean, come on. That’s clearly a bus.

  5. Could I have a glass of common effervescent wine please? And a cane sugar based spirit with a cola flavoured carbonated beverage. Sorry, I’m trying not to anger the bus.

  6. Once had a wino throw an absolute fit when I refer to Shloer rip-off as non-alcoholic wine’ – was hilarious for me

  7. Try some Cava instead – that’s French for “champagne”.

  8. Of course it’s not.

    It’s a bus.

    Silly advertisement.

  9. Isn’t that what they’re going for? You’re playing right into their hands… or perhaps you’re already well aware of that…

  10. Interestingly it seems there were some dirty tricks around this. Prosecco was the name of a grape and Italy renamed that grape “glera” in 2009 so that they could try to restrict other countries from using the “prosecco” name. Some seem to argue that the idea of a “prosecco” region is fabricated, so that along with renaming the grape Italy can control the word. Now this advertising campaign, perhaps because it seems to me that the value of the prosecco name is descending in public perception.

  11. It’s funny because Prosecco IS just some random shitty sparkling wine. It isn’t cava and it most certainly is not Champagne.

  12. It feels like an I Think You Should Leave sketch.

  13. It looks like a big pink bus to me, but what do I know; I don’t drink.

  14. That’s not genuine aggression, it’s just sparkling attitude.

  15. if there’s one surefire way to get the British public not to do something it’s definitely this

Comments are closed.