Rapid grocery delivery platform Zepto has unveiled a new data analytics subscription service, Zepto Atom, aimed at giving its partner brands deeper insights into consumer behaviour and sales performance.
Set to launch on May 16, Zepto Atom is designed to offer granular, real-time data analysis, down to the pin code level, helping brands optimise their distribution, pricing, and marketing strategies. The company says the platform enables businesses to assess performance in specific cities and even neighbourhoods, making it a potential game-changer for brands operating at scale.
“Zepto Atom gives brands the ability to access analytics that were traditionally only available through expensive consulting firms,” Aadit Palicha, Zepto’s co-founder and CEO, shared. “This tool is about democratising that intelligence and making it more actionable and affordable.”
The Indian consumer analytics market, currently valued at over Rs 1,000 crore, is largely dominated by global research firms like Nielsen and Kantar. Zepto’s new offering, backed by its in-house technology, aims to disrupt that space. With a dedicated website and mobile app, Zepto Atom offers features such as minute-level sales tracking, customer behaviour analysis, and predictive analytics. The platform also includes Zepto GPT, a proprietary AI assistant powered by Natural Language Processing. Built on Zepto’s internal data infrastructure, it helps brands generate reports, interpret trends, and receive strategic guidance on the fly.
The service, which recently concluded a pilot phase, has already shown strong results. Palicha anticipates onboarding as many as 1,000 brands within the initial weeks of launch. “The early feedback has been very encouraging. This could add tens of crores to our quarterly revenue,” he added. Zepto, which already earns over Rs 130 crore per month from advertising, is betting big on data monetisation as its next growth driver. The company processes over 10 million data points daily through its quick commerce operations, and it now sees a clear opportunity in turning that data into valuable business insights for brands.
This move aligns with Zepto’s broader strategy of achieving profitability. The company has reported a 300% year-on-year increase in Gross Merchandise Value, rising from nearly Rs 1,000 crore to around Rs 4,000 crore. Palicha reiterated that Zepto is not actively pursuing fresh capital at the moment, and any future funding will focus on increasing domestic ownership. Looking ahead, Zepto plans to invest significantly in enhancing Zepto Atom, with new features such as AI-generated customer profiles and automated surveys targeted at specific user groups expected to roll out over the next year.