WestJet’s recent expansion of codeshare partnerships with Air France and KLM Royal Dutch Airlines signals a deliberate shift toward European travel markets.
Announced this week, the enhanced agreements connect WestJet passengers through Amsterdam Airport Schiphol (AMS) and Paris Charles de Gaulle (CDG). This effectively grants access to 59 European destinations via a single booking.
This move comes as U.S.-Canada relations face strain from looming tariffs and border hostility, prompting Canadian airlines to rethink their strategies.
A Response to U.S. Market Challenges
The timing of WestJet’s announcement is no coincidence. With U.S. tariffs threatening to disrupt cross-border travel and trade, Canadian carriers face uncertainty.
Proposed tariffs, including a 25% levy on Canadian goods, could dampen U.S. demand for Canadian flights. Additionally, tightened border policies have sparked concerns about reduced U.S. tourism to Canada.
WestJet’s pivot to Europe diversifies its network, reducing reliance on the U.S. market. By strengthening ties with Air France and KLM, WestJet taps into Europe’s robust tourism sector, appealing to Canadians eager to explore beyond North America.
Enhanced European Access
The codeshare expansion offers seamless travel to Europe’s most sought-after cities. Passengers benefit from single-ticket bookings, smooth connections at AMS or CDG, automated baggage transfers, and WestJet Rewards accrual.
Jared Mikoch-Gerke, WestJet’s Director of Airport Affairs and Alliances, emphasized the benefits: “These partnerships align with our goal to connect Canadians to global destinations. With our transatlantic growth, travelers gain unmatched choice and convenience.”
The focus on Atlantic Canada, particularly Halifax and St. John’s, is strategic. WestJet’s new Halifax-Amsterdam route links to 14 KLM destinations, including Italy and Portugal, while Air France’s network adds over 50 European cities via Paris.
Atlantic Canada’s Rising Role
Atlantic Canada emerges as a key beneficiary. Travelers from Halifax, St. John’s, and Calgary now access four additional Air France destinations through CDG.
These enhancements cut layovers and open new routes, making Europe more accessible for eastern Canadians. This focus counters the potential decline in U.S.-bound traffic from these regions, where cross-border travel is common.
Since 1996, WestJet has grown from a small low-cost carrier to a major player serving over 100 destinations. Its 2025 Sunwing integration bolsters its position as Canada’s leading vacation provider.
By prioritizing Europe amid U.S. uncertainties, WestJet showcases adaptability, ensuring affordable global travel for Canadians.
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