After the massive success of her first As ever product drop, Meghan Markle is sharing the latest about her lifestyle brand.
The Duchess of Sussex first revealed her line of cookies, teas, jams and more in March, which promptly sold out when it dropped in April. Since then, nothing has been available for purchase.
Now, in a June 3 Instagram post on the brand’s As Ever account, Meghan wrote: “To all who’ve been wondering and waiting, thank you! Your favorites are returning, plus a few NEW things we can’t wait to show you. Coming this month…get excited!”
The post comes just hours after a new episode of her Lemonada Media podcast, Confessions of a Female Founder, dropped — where Meghan explained she chose to put the brand on “pause” before restocking to ensure everything was “stable.”
While speaking with guest Tina Knowles about her daughter Beyoncé‘s hair care line Cécred, Meghan said she related to the lengthy process Knowles described of crafting a homemade hair product at a larger scale.
Meghan Markle on April 23, 2025.
Craig Barritt/Getty
“It takes a long time with products. You have to test them, and then you gotta, a lot of times, go all the way and start all over again,” Knowles said, to which Meghan replied, “I know, trust me.”
She told her guest, “When you’re talking about consumables, even jam, it has the same restriction — not the same, but very similar restrictions and nuance — as when you’re looking at FDA,” recalling the “constant” testing her products underwent.
“You can say, ‘Oh, I made this in my house’ … I’m going, ‘I just picked these strawberries, and it’s so great! Look, I just put a little bit of sugar and some Meyer lemon,’ ” Meghan said, referring to her jam, “and you try to scale that up and you’re wanting to manage expectations, but you want to share the thing you’ve worked so hard on.”
Meghan said she planned As ever “for a year,” only for everything to sell out within 45 minutes. While she acknowledged that the success of the product drop was “amazing,” she also wondered where to go from there.
“Then what do you do? You say, OK. We planned as best as we could,” Meghan said. “Are we going to replenish and sell out again in an hour, or is that annoying as a customer?”
Meghan said she’s taking some time after the launch, telling Knowles, “I’m looking at it saying, just pause. That happened. Let’s wait until we are completely stable, and we have everything we need.”
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In April, the Duchess of Sussex teased an expansion of her brand, which plans to release seasonal hospitality and home offerings. She told Inc, “I hope that people see that reflected in whatever it is that I’m creating and putting out there. It’s just an extension of me.”
While speaking to PEOPLE in March for an exclusive interview, Meghan said starting her own business came with “tons of twists and turns — even with the name.
“I was figuring it out in real time,” she said, but added, “I appreciate everyone who gave me the grace to make mistakes and figure it out and also to be forgiving with myself through that. It’s a learning curve.”