Kate Bowling has joined The Core Entertainment as Director of Creative.
In her new role, Bowling will lead all visual branding and creative direction across the management, label and publishing company, overseeing everything from photo shoots and music videos to digital content and long-term creative strategy for The Core Records roster. Bowling will report to Jamie Younger, VP of Artist Development, and will be based in The Core’s Nashville offices.
Bowling joins The Core from Warner Music Nashville, where she played a key role in creative campaigns for artists and was heavily involved in the visual direction for Bailey Zimmerman’s debut album Religiously. The Album., a collaboration that initially connected her with The Core team. While at Warner, she also directed videos and served as creative director for album artwork across multiple projects including Ashley McBryde, Avery Anna, Bailey Zimmerman, Braxton Keith, The Castellows and Redferrin.
“Kate is a powerhouse creative who understands how to translate an artist’s vision into powerful, resonant visuals,” share Chief Zaruk and Simon Tikhman, Co-Founders and Co-CEOs, The Core Entertainment. “Her instincts, experience, and passion for storytelling make her an incredible addition to our team. As we continue to grow The Core, bringing in talent like Kate ensures we’re building a creative infrastructure that matches the ambition of our artists.”
“Joining The Core feels like a full-circle moment,” says Bowling. “From our earliest projects together, I felt a deep creative connection with the team and their artists. I’m excited to step into this role and continue building compelling visuals and creative worlds for our artists that elevate their music and help them connect with fans everywhere.”
Bowling will work closely with The Core’s roster of artists, which includes Bailey Zimmerman, Nate Smith, Josh Ross, Hannah McFarland and Nickelback.
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.