Accounts on X will no longer be able to use hashtags from tomorrow on their advertisements, the microblogging platform’s CEO Elon Musk said on Thursday.
Calling hashtags an ‘esthetic nightmare’, Musk said that the ban will be implemented from Friday.
“Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on 𝕏,” he said in a post.
Normal posts on X are expected to still be able to use hashtags, with Musk specifically mentioning that the new rule is only applicable for ads on X.
(This is a developing story. Check back for updates)