Iceland offering £5 top-up on free school meal vouchers

This initiative is part of a new scheme that aims to help the most vulnerable families in Norwich during the summer holidays.

This is more than double the £2 top-up provided in 2023.

The scheme is available to thousands of Norwich families.

It follows research by Iceland that found almost a quarter of Norwich parents plan to skip meals to provide for their children.

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Richard Walker, executive chairman of Iceland Foods, said: “We know the summer holidays can be an incredibly difficult time for families, but hearing that some parents are going without meals just to keep food on the table for their children is truly heartbreaking.

“No parent should have to make that kind of sacrifice, and at Iceland and the Food Warehouse, we’re committed to standing by families during this challenging time.

“We hope these extra top-ups bring a little relief to those who need it most this summer.”

To claim the top-up, families must have a registered Iceland and the Food Warehouse Bonus Card.