SBC Summit Tbilisi 2025 will return to Georgia’s capital on 15-16 October, bringing together 2,000 senior industry professionals and 40+ exhibitors to exchange expertise and discover the brands leading the way in Eastern Europe and Central Asia.
Co-hosted with SMH Global, a Georgia-founded company operating at the intersection of sports, sports media, and iGaming across Eurasia and beyond, and a longtime SBC partner in the region, the event will take place at the 5-star Sheraton Grand Tbilisi Metechi Palace.
By bringing together key stakeholders in a regionally rooted setting, the event will open direct access to high-growth markets including Georgia, Kazakhstan, Romania, Bulgaria, Serbia, and Armenia, territories where success is driven by deep local understanding rather than standard European strategies.
A key part of the event, the two-day conference agenda is designed to reflect current market realities, highlight emerging opportunities, and offer insights into where the industry is heading.
Topics will range from licensing and taxation to the cultural nuances that shape business in each market. Speakers will include renowned stakeholders, regional experts, and global strategists whose experiences offer practical value for decision-makers.
Rasmus Sojmark, Founder and CEO of SBC, said: “We created SBC Summit Tbilisi to give serious operators and suppliers a direct route into some of the most promising but underexplored markets in the industry. It’s a focused, high-value event built for businesses looking for real insight, strong local partnerships, and a better understanding of how to succeed in a region poised for huge growth.”
Alongside the conference, the expo will spotlight top suppliers and service providers active in the region. Attendees can engage directly with potential partners and explore solutions tailored to local regulatory, operational, and cultural needs.
Lasha Machavariani, Founder of SMH, commented: “This is the third year of SBC Summit Tbilisi, and it’s been incredible to watch it grow stronger with each edition.
“Georgia has proven to be an ideal host, not just strategically, thanks to its business-friendly environment and location at the heart of Eurasia, but also culturally. There’s a natural sense of hospitality, openness, and energy here that makes the summit a truly unique experience for international delegates and local leaders alike.”
Now in its third year, the event reflects Georgia’s growing role as a hub for the industry, both strategically and culturally. The country’s tax-efficient business environment, supportive regulatory outlook, and location at the crossroads of East and West position it as an ideal base for operators exploring outsourcing, regional expansion, or relocation.
Beyond its geographical focus, SBC Summit Tbilisi leverages the networks of both SBC and SMH, with the event guaranteeing a “high-level” audience that includes key decision-makers from major regional operators, affiliates, and suppliers.
Attendee profile is further enriched by the presence of government representatives, regulators, and local media, ensuring discussions go beyond networking and drive regional impact.
Both days will wrap up with evening networking events, offering attendees time to continue conversations and strengthen connections in a more casual atmosphere. Registration is now open.