A recent World Health Organisation report has placed Malta at the top of European obesity rankings, with a staggering 75% of Maltese men and 60% of women classified as overweight. The figure represents the highest rate among the 52 countries within the WHO European region.

These fresh statistics, revealed in the past days, coincide with Vivian’ introduction on the market of a new prescription-based treatment in Malta aimed at supporting individuals living with obesity. This new treatment is being seen as a significant step in broadening the range of tools available to healthcare professionals and patients seeking a medically supervised, personalised approach to weight management.

“We are not positioning this as a quick fix. It is a medically approved option for people who need additional support, especially those for whom emotional eating or ‘food noise’ plays a major role in their weight challenges,” explains Steven Ellul, Vivian’s Head of Sales and Business Development.

“This treatment addresses an often-overlooked aspect of obesity: our psychological relationship with food. Obesity is not just a matter of calories in versus calories out. For many people, it’s tied to deep-rooted emotional triggers that make weight loss extremely difficult.”

Cravings and hunger are two different challenges. Cravings are wanting specific food regardless of whether you are hungry. Hunger is your body telling you it needs food, and any food will satisfy that need. It is thought that the two areas of the brain controlling hunger and cravings may be working against you if you are trying to lose weight.

Vivian’s new treatment works on the areas of the brain responsible for hunger and the body’s natural reward system, reducing cravings and food-related thoughts.

“At Vivian, we are committed to bringing innovative solutions to the Maltese market that treat the whole person, not just the symptoms. This new offering reflects that commitment. By addressing both the emotional and physiological factors behind weight gain, Vivian aims to contribute to more lasting, realistic health outcomes,” added Steven Ellul.

For more information, patients are encouraged to consult their healthcare professional.

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