This will go down in the books as one of the worst the UK has ever seen.
Can you please let me know what this is about? Is TG Jones a very bad shop?
WHy
I see some corporates are still using fiverr for their logo designs.
Just seems like a Knock off of smiths, like when that bloke called his corner shop Singhsburys.
WH Smith’s will remain in train stations and airports to rip you off well and truly before you travel.
Every single WH Smith I’ve been been in has been an overpriced, sensory overloading shithole anyway, absolutely nothing of value has been lost
TKMaxx’s cousin
Sounds like a rip off or American version of tk maxx
Birmingham can’t catch a break.
Ozzy died yesterday and they get this shit rebrand today?!
both customers were reported to be quite upset with the name change
Thanks. I hate it.
I’m still just gonna call it WHSmiths, they could rename it all they like but it’s still smiths!
Did they not focus test the name or something? Going from a G to a J feels really jarring to me for some reason – I keep wanting to say TJ Jones.
Alias (WH)Smith & (TG)Jones
I don’t know why they didn’t just licence the name to TG Jones and allow them to run it but under the WHSmith brand.
I’m still gonna call it WHSmith.
It’s not just the name change- it’s the horrendous font as well
233 years of history wiped off the high street
First I’ve heard of this but I don’t get why tf they would change the name? Surely it being recognisable is a big part of its value?
It won’t be long now – there was no life left in WH Smith before this and, apart from train stations and airports, I cannot imagine it being revived.
I hold my hand up as one of those geeks that used to habitually spend my Saturday lunchtime in there looking at magazines and meeting up with friends. Computer, music, and film magazines were the order of the day.
It’s more like a porn shop now. Dirty carpets. One or two men shuffling past each other, eyes faced downward so as not to acknowledge being there.
I need to get a job at one of these branding firms. “Oh yeah, Asda is it? Change your name to Blosbo. That’ll be £20million please.”
Seriously, how do they employ hundreds of people to come up with this shit?
It looks so generic and forgettable. WHSmith should just have been closed down long ago, rather than being allowed to die a slow death and then being rebranded to… this.
So instead of not going to WHSmiths because they don’t sell anything I need, I can now not go to TGJones because they also don’t sell anything I need? Gotcha.
Keep calling it WHSmith like we do with Twitter
Have they repaired the carpets?
Those fucked carpets were iconic btw. Even had their own Twitter account, back in the day.
They missed the rebrand they should have used.
No one called it WH Smiths. It was always shortened to Smiths, which is what they should have rebranded to.
Much like Twitter, the branding is too strong and the rebrand won’t work.
WHSmiths’s slow conversion into John Menzies is almost complete…
30 comments
This will go down in the books as one of the worst the UK has ever seen.
Can you please let me know what this is about? Is TG Jones a very bad shop?
WHy
I see some corporates are still using fiverr for their logo designs.
Just seems like a Knock off of smiths, like when that bloke called his corner shop Singhsburys.
WH Smith’s will remain in train stations and airports to rip you off well and truly before you travel.
Every single WH Smith I’ve been been in has been an overpriced, sensory overloading shithole anyway, absolutely nothing of value has been lost
TKMaxx’s cousin
Sounds like a rip off or American version of tk maxx
Birmingham can’t catch a break.
Ozzy died yesterday and they get this shit rebrand today?!
both customers were reported to be quite upset with the name change
Thanks. I hate it.
I’m still just gonna call it WHSmiths, they could rename it all they like but it’s still smiths!
Did they not focus test the name or something? Going from a G to a J feels really jarring to me for some reason – I keep wanting to say TJ Jones.
Alias (WH)Smith & (TG)Jones
I don’t know why they didn’t just licence the name to TG Jones and allow them to run it but under the WHSmith brand.
I’m still gonna call it WHSmith.
It’s not just the name change- it’s the horrendous font as well
233 years of history wiped off the high street
First I’ve heard of this but I don’t get why tf they would change the name? Surely it being recognisable is a big part of its value?
It won’t be long now – there was no life left in WH Smith before this and, apart from train stations and airports, I cannot imagine it being revived.
I hold my hand up as one of those geeks that used to habitually spend my Saturday lunchtime in there looking at magazines and meeting up with friends. Computer, music, and film magazines were the order of the day.
It’s more like a porn shop now. Dirty carpets. One or two men shuffling past each other, eyes faced downward so as not to acknowledge being there.
https://preview.redd.it/ml4oau1tkmef1.jpeg?width=1290&format=pjpg&auto=webp&s=5985a27ab7ca99a9489241915b47749adff07d37
I need to get a job at one of these branding firms. “Oh yeah, Asda is it? Change your name to Blosbo. That’ll be £20million please.”
Seriously, how do they employ hundreds of people to come up with this shit?
It looks so generic and forgettable. WHSmith should just have been closed down long ago, rather than being allowed to die a slow death and then being rebranded to… this.
So instead of not going to WHSmiths because they don’t sell anything I need, I can now not go to TGJones because they also don’t sell anything I need? Gotcha.
Keep calling it WHSmith like we do with Twitter
Have they repaired the carpets?
Those fucked carpets were iconic btw. Even had their own Twitter account, back in the day.
They missed the rebrand they should have used.
No one called it WH Smiths. It was always shortened to Smiths, which is what they should have rebranded to.
Much like Twitter, the branding is too strong and the rebrand won’t work.
WHSmiths’s slow conversion into John Menzies is almost complete…
https://preview.redd.it/subqfuo4ymef1.png?width=1241&format=png&auto=webp&s=37038b1728510f44937d1d5ed85835585bac2d5d
My local one, looks professional to me..
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