One of the world’s largest independent real estate brokerages, EXP Realty, has announced its expansion into Japan, marking the company’s fourth international launch this year following Peru, Türkiye and Ecuador.
The expansion is part of EXP’s ambitious global expansion plans and brings it closer to its 2030 goal of reaching 50,000 agents in countries outside the US, which includes the UK.
Too little
Felix Bravo, Managing Director, International at EXP Realty (pictured), says: “Agents in Japan have operated for years in a system that leaves little room for upside.
“It’s not about working harder, they already do. The problem is structural. Most models take too much and give too little in return. We’re bringing a platform that flips that equation. Better economics, real ownership, worldwide leverage. That’s what EXP is about.”
Ken Tanaka, a respected voice in Japan’s real estate sector, will head up the new operation and brings with him decades of experience and a deep understanding of Japan’s market dynamics.
The Japanese real estate brokerage industry has long been slow to break away from outdated legacy models.”
Ken Tanaka
EXP Japan / Country Head
Tanaka says: “The Japanese real estate brokerage industry has long been slow to break away from outdated legacy models.”
“EXP is a complete reset — a platform built for freedom, innovation, and growth. Here, agents build businesses on their own terms. Japan is ready for a future where the agent comes first.”
To kick off the launch, EXP will host a live welcome event in Tokyo on October 2, where company leadership will share the vision and model with agents ready to take control of their businesses.
The platform offers Japanese agents a cloud-based model with no office requirement, an attractive commission structure built to maximise agent earnings, revenue share and equity opportunities, plus access to a global agent network spanning multiple countries for referrals and collaboration.