Keep Australia Beautiful Week is returning with a national call to action to clean up local areas.
Running from 4-10 August, the 2025 campaign, ‘Picking Up the Pieces: It Starts With Us’, is aimed at reminding participants that even small actions can lead to meaningful change.
The campaign’s centrepiece, the #10minPickUpPiecesChallenge, encourages every Australian to spend just 10 minutes removing litter from their local area, whether it’s a beach walk, park clean-up, or roadside rubbish collection.
Val Southam, Chief Executive Officer of Keep Australia Beautiful, said this year’s campaign is about rebuilding damaged ecosystems and a sense of everyday responsibility.
“The environment isn’t someone else’s job to fix. This campaign is about meeting the moment with action, not just awareness,” said Southam.
“We know time is tight. But if everyone gave ten minutes, we’d have over 200,000 hours of impact in a single week. That’s the power of collective effort.”
The campaign also marks the continuation of Keep Australia Beautiful’s collaboration with Landcare Australia, encouraging Australians to get involved in hands-on conservation projects throughout the country.
Urban schools, local councils and grassroots groups across the country have already registered activities as part of Keep Australia Beautiful Week.
“This isn’t just a clean-up. It’s a mindset shift,” Southam said.
“We want people to walk away from this week with a deeper connection to place, and the confidence that their actions matter.”
For more information, visit: kab.org.au/
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