Thursday, July 31, 2025
Cyprus is partying at the news of an all-time high for its tourist industry, with £323 million raked in over the holiday season, much of it thanks to a flood of UK tourists. Its record year comes off the back of beautiful beaches, rich culture and mild Mediterranean climate that has always attracted holidaymakers to the island, but it is likely to be a game-changer.
Getting toward the peak of the tourism season, the British were to make up most of the tourists visiting this island, and they are spending more than ever before in terms of both tourist arrivals and per-capita spending, driving investment in Cuba’s resorts and tourism infrastructure to record levels. The UK still remaining its primary source of tourism, Cyprus is leveraging its appeal and aiming to be seen as the ultimate tourism destination for holidaymakers looking for a getaway mixed with both relaxation and adventure. This surge not only illustrates Cyprus’ increasing appeal but also reaffirms its status as one of Europe’s most in-demand travel destinations.
British Tourists Drive Economic Growth on the Island
Cyprus has been seeing a substantial increase in tourist arrivals, with British nationals consistently making up the largest portion of the tourist demographic. The UK remains the top contributor to Cyprus’ tourism, with a significant 37.4% of all tourists in May 2025 hailing from the island. British visitors spent an average of £85 per day, contributing directly to the island’s thriving economy. This spending behavior is reflective of an increasing trend in traveler expenditures across the island, as the average spend per tourist reached €779 (£673), which represents a 5.7% increase from the previous year.
The island has managed to attract over four million visitors in 2024, a 5.1% growth from 2023, cementing its place as a favored European destination. The strong demand for travel to Cyprus highlights the island’s appeal, combining its natural beauty, historical sites, and Mediterranean climate.
Other Key Tourist Markets Contribute to the Island’s Prosperity
While the British market remains dominant, Cyprus has also seen growth from other countries. Visitors from Israel, Poland, and several European nations have continued to flock to the island, further bolstering tourism figures. Israeli tourists, for example, accounted for 9.4% of total arrivals in May 2025, with each visitor spending an average of €153 (£132) per day. Poland followed closely behind, with 7.7% of all arrivals, spending an average of €90 (£78) daily.
These numbers indicate that Cyprus’ tourism is not only reliant on one market but is instead benefiting from a diverse group of international visitors, which allows the island’s economy to remain robust even when there are fluctuations in specific regional tourist flows. This diverse demographic base ensures the island’s economic resilience, as tourists from across the globe are drawn to Cyprus’ numerous attractions.
Paphos, Ayia Napa, and Limassol Stand Out as Top Destinations
As the tourism industry in Cyprus continues to thrive, certain areas have become particularly popular with international visitors. Paphos, a historic coastal town known for its UNESCO-listed archaeological sites, remains the top destination on the island, attracting 32% of all tourists. Following closely behind, Ayia Napa, renowned for its vibrant nightlife and beautiful beaches, draws 16% of the island’s tourists. Limassol, with its rich history and modern appeal, also remains a favored location for many, receiving 12% of the total tourist traffic.
These regions, along with others such as Larnaca and Paralimni, benefit from the ongoing popularity of Cyprus as a holiday hotspot. Whether travelers are seeking relaxation on the beach, cultural exploration, or a lively nightlife scene, Cyprus offers a variety of experiences suited to different tastes and preferences.
A Bright Future for Cyprus Tourism in 2025 and Beyond
Cyprus’ tourism sector has demonstrated impressive resilience, despite global uncertainties and regional tensions. The conflict between Israel and Iran, which raised concerns about security in the broader Middle Eastern region, had little to no impact on tourist arrivals to Cyprus. This highlights the island’s growing reputation as a safe and attractive destination, even during periods of geopolitical instability.
Hotel occupancy across the island has remained consistently high, especially during the peak summer months, with some hotels nearing full capacity. This trend is expected to continue in the coming years, as Cyprus continues to invest in tourism infrastructure, making it an even more attractive destination for international visitors.
Looking ahead, there is optimism for another record-breaking year for Cyprus’ tourism industry. With plans to further promote the island as a premier destination and improve the quality of services offered to tourists, the government and tourism officials are confident that 2025 will see both higher tourist arrivals and increased revenue. The continued influx of visitors from the UK and other key markets will play a vital role in this success.
Cyprus Diverse Offerings Appeal to Tourists Year-Round
Cyprus is not just about its stunning beaches—though they undoubtedly draw visitors each summer. The island’s rich cultural heritage, including its ancient ruins, medieval castles, and historic towns, provides a wealth of exploration for history enthusiasts. Its unique blend of Greek and Middle Eastern cuisines attracts food lovers from all over, while the warm Mediterranean climate offers year-round appeal.
From the rugged mountains in the interior to the crystal-clear waters along the coastline, Cyprus’ diverse landscapes also offer opportunities for outdoor adventures, including hiking, cycling, and water sports. The island’s appeal to a wide range of interests ensures its continued success as a prime European travel destination.
Cyprus has long had a reputation as one Europe’s leading holiday destinations, with so much to see and do, this Mediterranean island has something for everyone. Those figures could rise to 20% in 2025, with a whopping £323 million added to the economy, if the government can get the current plans over the line. The ongoing expansion from the British market, with complement from other foreign places, confirms that the island remains an important player in the Mediterranean tourism scene.
Millions of tourists visit Cyprus each year, and the tourism industry has long been the island’s economic linchpin. With its increasing range of attractions and improving infrastructure Cyprus can go from strength to strength over the coming years.
