Geely-backed Polestar sold 538 vehicles in Sweden in July, down 46.7% from the record 1,010 units registered in June, as overall vehicle sales in the country fell nearly 39%.
Data shared by Mobility Sweden showed last Friday that Polestar sales rose 42.7% compared to the 377 units it sold a year ago.
Vehicle sales in Sweden fell to 19,648 units in July, down 38.7% from 32,030 in June, reflecting the typical seasonal slowdown seen at the start of the third quarter — a pattern also observed in last year’s figures.
Compared to June, Polestar’s market share in Sweden fell from 3.15% to 2.74%.
The Polestar 4 represented 270 of the vehicles sold last month — and ranked as the tenth best-selling model across all powertrains in the country.
The coupe’s prices currently start at a discounted price of 692,000 SEK ($72,700), down by 8,000 SEK.
The Polestar 4 sold twice as many units as its competitor Tesla Model Y in Sweden, even though the US brand’s SUV starts at 554,990 SEK (around $58,300).
The Polestar 2 sedan is available from 579,000 SEK ($60,900) on the company’s Swedish website, priced 20,000 SEK below its original price. In July, Polestar sold 225 units of the model.
The brand sold 43 units of its most expensive model, the Polestar 3 SUV. Prices begin at 890,000 SEK, which is equivalent to $93,600.
In July, 19,648 vehicles were sold in Sweden — from which battery electric vehicles accounted for 6,586 units, representing 33.5% of the market.
Regarding pure EV makers, Polestar ranked above Tesla, which sold only 163 units last month — a 85.8% plunge year over year. The Gothenburg-headquartered brand sold over four times more vehicles than the US company.
BYD, which sells both hybrid and fully electric vehicles, sold 40 units last month, while XPeng listed 43 vehicles — 26 of which were the G6 SUV.
Premium brand Nio registered 15 EVs in the Swedish market last month, 12 of them being the ET5 model. Geely-backed Zeekr sold 114 vehicles.
In mid-July, Thomas Ingenlath, the former chief executive of Polestar, has rejoined China’s Geely Group.
Ingenlath, who led Polestar until 2023, was been appointed senior design adviser to the Geely Group and is now based in Gothenburg, in the brand’s headquarters.
His role will involve working across multiple brands within the group — including Geely Auto, Zeekr, Lynk & Co, Lotus, Polestar, Smart, among others.