Verb Technology, a company listed on Nasdaq as VERB, has announced a strategic rebranding to TON Strategy Co. (TSC), positioning itself as the first publicly traded firm to hold Toncoin ($TON) as a primary treasury asset [1]. This transformation is backed by a significant $558 million investment led by Kingsway Capital, involving over 110 participants, including institutional investors and cryptocurrency experts [1].

To facilitate the rebranding and funding strategy, the company entered into a PIPE (Private Investment in Public Equity) agreement, which involves the issuance of approximately 58.7 million shares and pre-funded warrants, priced at $9.51 per share, based on August 1, 2025 market valuation. The transaction is expected to close before August 7, 2025, contingent on standard conditions [1].

Upon completion of the deal, Verb Technology will primarily allocate the raised capital to the purchase of Toncoin, the native cryptocurrency of the The Open Network (TON) blockchain. This move aims to establish TSC as one of the largest $TON holders globally, with the long-term goal of leveraging staking yields from the token to generate positive cash flow and support a self-sustaining Toncoin treasury strategy [1]. The core operations of Verb will continue, with potential for expansion alongside the new asset management initiative.

The decision aligns with recent developments from Telegram and the TON Foundation, which announced in January that TON would power Telegram’s expanding digital ecosystem. This integration allows users to engage directly with $TON within the Telegram app without switching platforms, supporting features such as mini-apps, tokenized usernames, and NFTs [1].

Telegram’s recent launch of its TON Wallet in the U.S. marks another key development, offering 87 million U.S. users and over 1 billion global monthly active users a secure platform for crypto transfers and management [1].

Manuel Stotz, who will become Executive Chairman of TSC, emphasized that Telegram is central to the global crypto community, with $TON at its core. He believes the staking capabilities of $TON make it a sound long-term investment [1]. Peter Smith, CEO of Blockchain.com and future Special Advisor to the company, described the move as a significant milestone in crypto adoption, praising the team’s vision and institutional expertise [1].

Rory J. Cutaia, CEO of Verb Technology, expressed enthusiasm for the collaboration with the new leadership team, stating the transaction is expected to create lasting value for VERB shareholders [1].

Source:

[1] Verb Technology to Become First Public Toncoin Treasury Holder – https://www.livebitcoinnews.com/verb-technology-to-become-first-public-toncoin-treasury-holder/