Could this BE any more exciting?

A fully immersive FRIENDS-inspired pop-up experience is now open in Israel, recreating Central Perk, Monica’s apartment, and other iconic set pieces from the legendary show. The pop-up launched today, August 4th, at Azrieli Sharon Mall in Tel Aviv, combining kosher food, interactive photo ops, and official merchandise for fans of the global hit sitcom.

Officially Licensed Interactive Experience

Officially called the “FRIENDS™ Experience – Pop-Up Shop & Café,” this venue is fully licensed by Warner Bros. and produced by GSS Productions in partnership with Azrieli Malls. Spanning over 510 square meters, the pop-up includes exact replicas and references from the show that fans will immediately recognize.

Visitors can pose in front of Monica’s purple door with the yellow peephole frame, sit on the orange Central Perk couch, stand by the fountain from the opening theme song, and take photos next to a mannequin of Joey wearing all the layers from “The One Where No One’s Ready.”

Additional themed sets and photo stations include:

Monica’s kitchen counter

Central Perk window backdrop

Ross’s “Pivot” moment

Hallway between Monica and Joey’s apartments

The immersive experience is self-guided, giving visitors the flexibility to explore and take photos across all scenes within a one-hour visit window.

FRIENDS-Inspired Kosher Menu by Biscotti

A fully kosher café sits at the heart of the experience, designed and operated by Biscotti. The menu was created to reflect favorite dishes and humorous food moments from the series, such as:

Rachel’s holiday trifle (now completely edible)

Chandler’s New York cheesecake

Phoebe’s chocolate chip cookies from “her grandmother’s recipe”

Ross’s white chocolate and blueberry muffins

Joey’s brownies (he was supposed to share with Rachel)

Rugelach inspired by Joey’s love of jam

Monica’s ultimate chocolate cake

Vegan options are available for many of the desserts, and a unique chocolate-chip-based drink is also offered.

Free Admission, Registration Required

Entry to the FRIENDS pop-up is free, but advance registration is required to attend. Visitors must book a time slot through the official pop-up website. Time slots are limited to one hour, and walk-ins are not permitted without online registration.

Children under 12 must be accompanied by an adult, and strollers are allowed. Guests may attend in groups or solo, and are encouraged to arrive on time for their registered slot.

There is no requirement to purchase anything during the visit. The experience is built for casual photo-taking, browsing, and enjoying the sets at your own pace.

The FRIENDS experience was organized by Israeli foodie and FRIENDS superfan Nadav Bornstein (seen above).

Exclusive Merchandise Store

Inside the pop-up, a FRIENDS-themed gift shop offers licensed merchandise imported specifically for the Israeli market. Shoppers can browse:

Central Perk mugs

T-shirts, hats, and bags

Planners and notebooks

1,000-piece puzzles

Decorative items and collectibles

All merchandise is officially licensed and available only at this pop-up.

Limited-Time Only

The FRIENDS™ Pop-Up is a temporary installation. The experience is expected to run through October, subject to demand. Visitors are encouraged to register early as time slots are expected to book quickly.

Location, Hours, and Kosher Details

The FRIENDS pop-up is located at:

Azrieli Sharon Mall
Derech Menachem Begin 121, 1st Floor
Tel Aviv (Sharon), Israel

Opening hours are:
Sunday to Thursday, 9:30am to 9:30pm
Friday, 9:00am to 3:00pm

Kosher certification is under Badatz Beit Yosef