Tesla had a standout month in South Korea, setting a new sales record with 7,357 vehicles sold in July 2025, according to the latest data from the Korea Automobile Importers & Distributors Association (KAIDA). The Model Y led the charge, ranking as the best-selling imported vehicle in the country for the third consecutive month, while the Model 3 followed closely as the second-best-selling imported electric vehicle.
KAIDA, the official industry body that tracks and reports on new vehicle registrations in South Korea, published July 2025 data showing that Tesla accounted for an incredible 72% of all imported EVs registered in the country last month. That’s a staggering figure that highlights Tesla’s dominance in South Korea’s growing electric vehicle market.
Even more impressive is that this performance came despite the South Korean government reducing subsidies for the Model Y in early 2024. It appears strong brand recognition, continued demand, and increasing charging infrastructure support are helping Tesla remain on top. Local EV charging brand Watter is accelerating the installation of fast chargers across South Korea that support Tesla’s North American Charging Standard (NACS), making Tesla ownership even more convenient for South Korean drivers.
“Tesla owners made the right choice — and the numbers prove it,” the company said in a celebratory post on X, thanking its South Korean customers for helping accelerate the transition to sustainable energy. “We couldn’t do it without you.”
With these numbers, it’s clear that Tesla continues to strengthen its foothold in the South Korean market — despite headwinds — and is showing no signs of slowing down.