The 2024 rosé follows hot on the heels of the 2023 version, which was released earlier this summer and, in the words of an As Ever newsletter, ‘evokes the same effortlessly elegant notes of our debut vintage: delicately balanced, with soft notes of stone fruit, a gentle minerality and a lasting finish’. The brand claims that this latest bottle is ‘reminiscent of the finest Provençal styles’ and that the ‘thoughtfully crafted blend is perfect for summer’s end’.
Crafted ‘for slow afternoons and golden-hour gatherings,’ As Ever’s first wine (which retailed for £22 a bottle) was described online as capturing ‘the essence of sun-drenched outdoor moments’ and sold out within an hour of its launch. After all, Meghan Markle knows how to captivate an audience: earlier this year, when the Duchess of Sussex officially launched her hotly anticipated lifestyle brand, fans flocked to the website.
Finally, customers could get their hands on that famous raspberry preserve (perfect for a ‘romantic breakfast in bed’, Meghan recommended, flower sprinkles (the Duchess suggested they be paired with an omelette), and crêpe mix (for ‘date night with your beloved’). Buoyed by the successful launch of the Duchess’ carefully curated Netflix series, With Love, Meghan, the vast majority of products were snapped up within half an hour. The website’s second restocking, which included two new products, an apricot spread and an orange blossom honey, was bought by eager fans in similarly speedy fashion.