Thursday, August 7, 2025
Author: TTW News Desk
Alaska Airlines is preparing to make its most significant leap yet into international air travel, announcing new long-haul service from Seattle to two key European destinations — London and Reykjavik — starting in spring 2026. This bold expansion reflects the airline’s growing ambition to step onto the world stage, supported by a new fleet of Boeing 787-9 Dreamliners and a visual rebranding inspired by the natural beauty of the skies.
With these additions, Alaska Airlines moves beyond its role as a leading domestic and West Coast carrier, signaling the beginning of a new chapter aimed at connecting North America with global destinations through seamless service and elevated in-flight experiences.
Seattle to London: A Direct Link to a Global Capital
Alaska’s upcoming daily nonstop route from Seattle to London Heathrow will mark its official entry into the transatlantic market with a flagship European service. The route will be operated on the carrier’s new Boeing 787-9 Dreamliners — aircraft tailored for international comfort, range, and efficiency.
Each flight will offer premium seating, including fully flat Business Class suites, spacious cabins, and enhanced amenities designed to cater to both business travelers and leisure passengers. London Heathrow, one of the busiest and most connected airports in the world, offers Alaska customers access to a wide range of onward destinations across Europe, Asia, and the Middle East.
This move also strengthens Alaska Airlines’ role within the oneworld alliance, offering travelers improved access to codeshare flights and expanded reward opportunities through global airline partners.
Reykjavik Joins the Map for Seasonal Exploration
In addition to its year-round London service, Alaska Airlines will launch a new seasonal route to Reykjavik, Iceland — available during the summer months when travel to the Nordic region peaks. The flights will be operated using the Boeing 737-8 MAX, a next-generation aircraft known for its fuel efficiency and long-range capabilities.
Reykjavik has become an increasingly sought-after destination, thanks to Iceland’s unique blend of volcanic terrain, geothermal spas, and midnight sun adventures. The new route offers a direct and convenient gateway to one of Europe’s most captivating natural landscapes, while also serving as a stepping stone to other European countries.
For Alaska Airlines, the addition of Reykjavik reflects a broader focus on adventure travel and seasonal demand, providing unique experiences for those looking to explore beyond the usual tourist trail.
Introducing a Northern Lights-Inspired Livery
To celebrate its international push and signal a fresh identity, Alaska Airlines has introduced a new aircraft livery inspired by the Aurora Borealis — an emblem of the carrier’s northern heritage and future-facing mission.
This dynamic design features sweeping shades of green, violet, and blue across the fuselage, reminiscent of the ethereal glow seen in Arctic skies. The livery will debut on the airline’s Dreamliner fleet and serve as a visual representation of movement, transformation, and connection.
The Aurora theme isn’t just aesthetic. It underscores the airline’s evolution from a regional operator to a globally recognized brand, flying between continents while still rooted in its Pacific Northwest origins.
Targeting 12 International Destinations by the End of the Decade
With its sights set on the future, Alaska Airlines has announced plans to connect Seattle with at least 12 international destinations by 2030. This strategic expansion is underpinned by the addition of up to 17 Boeing 787-9 Dreamliners — aircraft that will serve as the backbone of its long-haul operations.
The fleet investment, along with increased global partnerships and a refined service offering, puts the airline in a strong position to compete with established global carriers. As it grows its international presence, Alaska aims to deliver a blend of personalized service, operational reliability, and global connectivity that reflects its core values — now extended across continents.
Redefining the Airline’s Role in Global Travel
The launch of London and Reykjavik routes marks a turning point for Alaska Airlines. No longer focused solely on domestic travel, the airline is signaling its readiness to become a serious player in global aviation.
With brand-new aircraft, a reimagined identity, and destinations that connect travelers to both major cities and natural wonders, Alaska is crafting a future defined by vision, innovation, and connection. Whether navigating the streets of London or the glaciers of Iceland, passengers will soon have more opportunities to explore the world — all while experiencing the service and style that Alaska Airlines is bringing to the skies.
