More and more people have been typing questions into LLMs like ChatGPT instead of searching on Google. It’s not a total replacement, but the change is definitely happening and gaining momentum.

For context:

  1. Google’s market share is still dominant, but this is their first real threat since the early 2000s
  2. While tools such as Gemini are part of Google's response, this feels like defense, not offense

The wild part isn’t just today’s numbers, it’s the direction in which search is heading. As AI keeps getting baked into apps, workflows, and habits, traditional search could lose even more ground.

Data sources: OneLittleWeb, SEMRush, Visual Capitalist

Tools used: AVA Data Visualization





Posted by sometimes-yeah-okay

2 comments

  1. That chart doesn’t look like it is to scale – 4% is a tiny sliver, but it looks big there. Not to say it isn’t growing fast but that is exaggerating

  2. If google would stop deliberately fucking up their search algorithm to make you scan more pages/see more ads, I’d still fucking use them. Google isn’t usable if I have to type “reddit” after every search.

    AI is better at sifting through this artificial bullshit. I now use it to find sources for things when I don’t want to put up with search. And I ditched google because it is a privacy monster that is too bloated to offer the kind of superiority it once did. The combination of duck duck go for simple stuff and GPT for complex stuff works better, IMO.

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