For television, co-presenting sponsorship is pegged at ₹18 crore, while associate sponsorship is priced at ₹13 crore. A spot-buy package covering all India and non-India matches is priced at ₹16 lakh per 10 seconds, amounting to ₹4.48 crore.
On the digital side, SonyLIV is offering multiple sponsorship options. Co-presenting and highlights partner packages are priced at ’30 crore each, while the co-powered-by package is at ’18 crore. Digital ad inventory will be evenly distributed across matches, with 30% reserved for India games.
“Asia Cup will see good demand since it’s happening in the pre-festive season and the India-Pakistan match is a big draw. This year, Diwali is coming early, so a lot of advertising activity will begin in September,” said Navin Khemka, president-client solutions, WPP Media.
The Asia Cup 2025 will be played in the T20 format, featuring eight teams and 19 matches, including three India-Pakistan encounters.Rates for digital spots across all matches are ₹275 per 10 seconds for pre roll ads, ₹225 for midrolls, and ₹450 for Connected TV (CTV) ads. For India matches, these rise to ₹500 for pre rolls, ₹400 for midrolls, and ₹800 for CTV ads. The India-Pakistan game commands the highest rates at ₹750 for pre rolls, ₹600 for midrolls, and ₹1,200 for CTV ads.Meanwhile, sources say the Asian Cricket Council has signed sponsorship deals with title sponsor DP World; global sponsors Wonder Cement, Spinny, and Groww; and official partners Royal Stag Packaged Drinking Water, Haier, Daikin, and Ozone.Media agencies estimate the sponsorship values at between ₹10 crore and ₹20 crore.