Published on
August 16, 2025
The international tennis community is all set to select Cebu island as first ever host for the International Tennis Federation (ITF) Masters Tour event in the Philippines. The Asmara Urban Resort and Lifestyle Village in Banilad of Cebu City is going to be the new sector for the MT200 Asmara Cup from August 26 to September 6, 2025. Needless to say, this is a wonderful addition to the Philippines sports calendar.
A Groundbreaking Event for the Philippines
The ITF Masters Tour is a global tennis circuit designed for athletes aged 30 and above. This tour, which features over 500 tournaments annually across more than 80 countries, provides competitive opportunities for former professionals, national champions, and enthusiastic veterans. Despite its global popularity, the Philippines has never previously hosted a Masters-level event, making the Asmara Cup a historic first for the country.
This event is set to not only put Cebu on the map as a premier destination for world-class sports events but also bring a unique competitive edge to local tennis. Players from around the world will gather to compete in one of Southeast Asia’s most beautiful locations, showcasing the city’s potential as an international sporting hub.
International Appeal and Local Impact
The MT200 Asmara Cup is expected to attract over 100 athletes from a wide range of countries, including the Philippines, Japan, the United States, Australia, New Zealand, Malaysia, Italy, Argentina, Canada, Taiwan, and Belgium. This global participation underlines the international appeal of the tournament, which promises to be a thrilling event for both players and spectators.
For the local community, the tournament provides more than just a sporting spectacle. The event is also set to have a significant economic impact, with an expected boost in tourism. Local hotels, restaurants, and cultural venues will see increased business as players and their guests explore the city’s rich history, vibrant culture, and picturesque landscapes. The event aligns with the Philippines’ broader goal of becoming a hub for sports tourism, a vision actively supported by the Department of Tourism.
Promoting Lifelong Fitness and Wellness
The MT200 Asmara Cup is not just about competitive tennis; it is part of a broader initiative to encourage lifelong fitness and wellness. The ITF Masters Tour is known for celebrating the longevity of sport, and the Asmara Cup exemplifies this by offering a platform for athletes to continue competing well into their later years. This initiative is an inspiration for the local community, highlighting the importance of staying active and healthy regardless of age.
In addition to promoting fitness, the event serves as a celebration of the age-inclusive spirit of tennis. It is an opportunity for people of all ages to come together and share in the excitement of high-level competition while fostering camaraderie among athletes from different countries.
A Perfect Location for Sports and Leisure
Asmara Urban Resort & Lifestyle Village in Banilad provides the perfect setting for the tournament. Its world-class facilities, combined with Cebu’s natural beauty, make it an ideal venue for both sports and relaxation. The resort offers luxurious accommodations, premium dining options, and easy access to the best of Cebu’s tourist attractions.
Cebu is a popular destination for travellers, known for its pristine beaches, rich history, and delicious cuisine. Visitors can explore local landmarks like the Magellan’s Cross, or enjoy some of the best diving spots in the world. For those seeking adventure and relaxation after a day of tennis, Cebu offers a variety of activities, from island hopping to relaxing on the beach, ensuring that every visitor can find something to enjoy.
The Bigger Picture: Sustainable Tourism and Cultural Exchange
The Asmara Cup also emphasises sustainable tourism. As part of the Philippines’ long-term vision to grow its sports tourism industry, the event seeks to strike a balance between showcasing Cebu’s natural beauty and fostering responsible tourism. This means promoting eco-friendly travel practices while also celebrating the region’s rich cultural heritage.
The tournament also provides a unique opportunity for cultural exchange. With participants from different countries, the event creates a platform for people to share their experiences, not just in sport but also in culture, music, and cuisine. This exchange of ideas and experiences enriches the local community and offers visitors a deeper understanding of the Philippines and its diverse culture.
The Future of Cebu as a Sports and Tourism Hub
The MT200 Asmara Cup is just the beginning for Cebu. The city has already begun laying the groundwork to further establish itself as a global destination for sports tourism. The success of this event will undoubtedly pave the way for more international tournaments, sports competitions, and wellness-related events to take place in the region.
Looking ahead, the organizers are committed to maintaining the momentum created by the tournament. Plans are already in place to host the 7th Asmara Open Tennis Tournament later in the year, from November 6 to 16, 2025. This continuation of the city’s tennis mission underscores the growing importance of Cebu in the global sports scene and the region’s capacity to host world-class events.
An Event That Promises to Leave a Lasting Legacy
In the sports history of the Philippines, the Asmara Cup holds great significance. It brings the ITF Masters Tour to the Philippines in order to improve the country’s reputation internationally, and at the same time, fosters the love for tennis in this region .
In addition to the competition, visitors get to experience the rich culture and breathtaking sights of Cebu. As the city continues to develop as a center for sports tourism, there is a great expectation for more exciting events and activities in the following years. The standout purpose of The Asmara Cup is to mark Cebu’s boundless potential to transform into a global sports tourism center.
