사진 확대 BLACKPINK Rose. Photo | Star Today DB
Black Pink Rose ranked No. 1 as a result of big data analysis in August 2025 of the girl group’s individual brand reputation.
The Korea Corporate Reputation Research Institute extracted 99,917,582 brand big data of 725 individuals from the girl group from July 17, 2025 to August 17, 2025 to analyze the brand reputation index based on the participation index, media index, communication index, and community index based on consumer behavior analysis of the girl group’s individual brands. Compared to the 104,426,891 big data of girl groups’ personal brands in July, it is down 4.32%.
The brand reputation index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Through the analysis of the girl group’s individual brand reputation, it is possible to measure the positive negative evaluation of the girl group’s individual brand, media interest, and consumer interest and communication volume. The analysis of the girl group’s individual brand reputation also included a brand valuation analysis that measured brand influence.
In August 2025, the 30th place in the girl group’s individual brand reputation was analyzed in the order of Blackpink Rose, Ive Jang Won-young, Blackpink Jenny, Ive Ahn Yu-jin, Espa Winter, Blackpink Lisa, Red Velvet Joy, Ive Liz, Blackpink Jisoo, Ive Rae, Red Velvet Seulgi, Espa Giselle, Signature Support, Red Velvet Irene, Espanning, Red Velvet Wendy, Le Seraphim Kim Chaewon, Enmix Seolyoon, Oh My Girl Arin, TWICE Jeongyeon, TWICE Jihyo, Oh My Girl YooA, Ive Fall, Twice Mina.
The Black Pink Rose brand, which ranked first in the girl group’s individual brand reputation, was analyzed to be 6,815,907 in the brand reputation index, with the participation index of 622,954 media index of 612,938 communication index of 4,556,336 community index of 4,023,679. Compared to the brand reputation index of 5,886,074 in July, it rose 15.80%.
In second place, the IVE Jang Won-young brand was analyzed at 6,441,557, with the participation index of 899,399 media index of 1,103,998 communication index of 1,626,836 community index of 2,811,325. Compared to the brand reputation index of 5,680,023 in July, it rose 13.41%.
In third place, the Black Pink Jenny brand was analyzed at 6,280,705 with a participation index of 894,551 media index of 884,214 communication index of 1,510,226 community index of 2,991,715. Compared to the brand reputation index of 5,362,305 in July, it rose 17.13%.
In fourth place, Ive An Yu-jin Brand was analyzed at 4,186,388, with the participation index 881,518 Media Index 845,633 Communication Index 1,243,787 Community Index 1,215,450. Compared to the brand reputation index of 3,519,244 in July, it rose 18.96%.
In fifth place, the Espa Winter brand was analyzed at 3,316,247, with the participation index of 668,307 media index of 622,866 communication index of 991,749 community index of 1,033,325. Compared to the brand reputation index of 2,464,635 in July, it rose 34.55%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of the analysis of brand big data in August 2025 of Girl Group’s personal brand reputation, the Black Pink Rose brand ranked first. Analysis of the girl group’s individual brand categories showed a 4.32% decrease compared to 104,426,891 girl group personal brand big data in July. According to the detailed analysis, brand consumption fell 8.88%, brand issues fell 3.32%, brand communication fell 7.47%, and brand diffusion rose 0.15%.”
“The Black Pink Rose brand, which ranked No. 1 in the girl group’s individual brand reputation in August 2025, showed high ‘record, celebrate, prove’ in link analysis, and ‘run, apartment, and Billboard’ in keyword analysis.” In the positive negative ratio analysis, the positive ratio was analyzed at 93.42%,” he said.
The top 100 brands of girl groups’ individual brand reputation in August 2025 are Blackpink Rose, Ive Jang Won-young, Blackpink Jenny, Ive An Yujin, Espa Winter, Blackpink Lisa, Red Velvet Joy, Ive Liz, Blackpink Jisoo, Ive Rae, Red Velvet Seulgi, Espa Giselle, Signature Support, Red Velvet Irene, Espanning, Red Velvet Wendy, Le Seraphim Kim Chaewon, Enmix Seolyoon, Oh My Girl Kim Chae-won, TWICE Jeongyeon, TWICE Jihyo, Oh My Girl YooA, Ive Fall, Twice Mina, Red Velvet Yeri, Ive, Le Seraphim Kazuha, ILLIT Minju, Oh My Girl Hyojung, Fififti Moonchanel, Girls’ Generation Taeyeon, ITZY Ryujin, Girl’s Day Hyeri, Apink’s Yoon Bo-mi, fromis_9, Lee Chae-young, Baby Monster Asa, ILLIT Wonhee, Fififti Yewon, Enmix Lily, fromis_9, Baek Jiheon, fromis_9, Park Jiwon, fromis_9, Baby Monster Ramy, Enmix Haewon, Girls’ Day Yura, Le Seraphim Heo Yoon-jin, fromis_9, Baby Monster Ahyeon, Oh My Girl Seunghee, Heart Cosmic Girls Subin, ILLIT Mocha, Miyao Anna, ILLIT Yoona, ITZY Chaeryeong, Baby Monster Laura, Heiki Yell, Heiki Riina, Oh My Girl Yubin, Woah Coincidence, Izuna Yoon Jiyoon, ITZY Lia, ILLIT Iroha, Heiki Seoi, Hatsu Hearts Stella, Kiss of Life Juli, Hatsu Hearts Yuha, Hatsu Hearts Eina, Izuna Mai, Miyao Ella, Hatsu Hearts Carmen, Baby Monster Chikita, Hatsu Hearts Yeon, Izuna Bogimin, Triple S Kim Chaeyeon
[Soyeon Kim Star Today Reporter]