Published on
August 19, 2025
In 2025, Cyprus intends to escalate its promotional agenda by exhibiting in 52 global tourism fairs, which entails an expansion of eight events relative to 2024, thereby enhancing its competitive edge. This intensified participation forms an integral segment of a comprehensive plan to market Cyprus as an all-seasons, upscale, and environmentally attuned choice for international holidaymakers.
A New Era for Cyprus Tourism: Growth and Diversity by 2030
The island’s tourism framework targets a notable expansion, with the objective of elevating total overnight stays by 23% to 45 million by the close of 2030. Central to the forthcoming strategy is the delineation of Cyprus as more than a conventional summer enclave, instead envisaged as a diversified year-round sanctuary. The tourism ministry seeks to cast a spotlight upon the island’s rich portfolio, spanning eco-trekking, heritage trails and adventure incentives, thereby projecting an integrated and responsible holiday option. Participation in a suite of key international exhibitions further serves to broaden visibility in global source markets and to cultivate an equally broad array of visitor types. This promotional impetus is in close alignment to the National Tourism Strategy 2030, which seeks to both diversify tourism offerings and reaffirm the imperative of sustainable management.
Showcasing Cyprus to the World: Key Global Tourism Exhibitions
A cornerstone of Cyprus’s 2025 tourism roadmap involves the strategic presentation of its assets at premier global trade fairs, led by ITB Berlin, the pre-eminent international travel gathering. Engaging at these venues affords Cyprus the chance to interface simultaneously with prospective visitors, industry decision-makers, and media. This year ITB Berlin reported a traffic of over 100,000 delegates, thus supplying Cyprus with a singular stage from which to underline the full spectrum of its allure.
Following Berlin, the strategic agenda charts participation in mission-driven fairs in Israel, Austria, the United Kingdom, the United States, and the United Arab Emirates, while also foregrounding the Cyprus Travel Expo, which is devoted to stimulating domestic traffic. Collectively, these platforms facilitate promotional briefs on a widely varied tourism offering, ranging from destination weddings and romantic travel to strategic segments such as diving, golf, and heritage tourism.
Broadening the Appeal: Cyprus’s Shift Beyond Sun and Sea
Cyprus’s 2025 promotional slate therefore prioritises the articulation of a tourism model that is materially broader than traditional perceptions of sun, sea, and sand. In the previous year Cyprus mounted a highly disciplined presence at 44 exhibitions: 36 conformed to a general tourism template while 8 were meticulously tailored to deeper-market segments, comprising heritage tourism, sustainable travel, and the conference sector.
The Ministry of Tourism is committed to cultivating a multifaceted view of Cyprus, promoting its multilayered narrative of ancient heritage, dynamic cultural festivities, biodiverse landscapes, and internationally lauded golf courses. The objective is to draw visitors motivated by genuine, distinctive encounters, while upholding the island’s recognized dedication to sustainability and environmental guardianship.
Economic Contribution and Extended Forecast
Tourism represents a cornerstone of the Cypriot economy, contributing almost one-fifth to the island’s aggregate GDP. Realizing the targets of the National Tourism Strategy 2030 may yield an additional €1.5 billion for the national economy by the turn of the decade. Strategic attendance at specialized international trade exhibitions stands as a crucial pillar of this framework, facilitating the acquisition of travelers who prioritize sustainable and niche itineraries.
The island consequently anticipates expanding its role within the international tourism arena and plans to participate in 47 international exhibitions during 2026. This anticipatory strategy is designed to bolster the sector’s growth while reinforcing broad national economic aspirations.
Conclusion: Cyprus on the Path to Global Recognition
Cyprus’s forthcoming expansion of participation in 2025 international tourism trade fairs marks a definitive turning point in the evolution of the island’s tourism sector. By foregrounding verified sustainable tourism practices alongside a continually widening array of appeal—culinary, cultural, sport, and wellness—Cyprus is consolidating its reputation as a year-round destination calibrated to the expectations of diverse global markets. Underwritten by a coherent growth plan and an unwavering dedication to environmental stewardship, the destination is well positioned to solidify its international standing and simultaneously sustain positive economic momentum in the near and medium-term horizons.
Tags: cyprus, Tourism news
