Over brightly coloured jelly sodas at Kai Bai Bo, a Korean-themed café in Mexico City, Alejandra Chávez and Adriana Guzmán discuss their shared passion: BTS, South Korea’s global pop phenomenon. “It was an instant click,” says Ms Chávez, a 23-year-old who discovered the band just before the pandemic. “They make me happy.” Ms Guzmán, 24, nods: “They’ve changed my life. When I stop listening to them, I feel negative.”
