Published on
August 24, 2025
SITE Classic 2025 promises to be an extraordinary event for senior incentive travel professionals, blending immersive education, high-impact networking, and unparalleled cultural experiences. Hosted from August 25–28, 2025, in the luxurious Ritz-Carlton Maui, Kapalua, this exclusive event brings together over 270 industry leaders — including 85 hosted buyers and 170 global suppliers — for a transformative four-day experience. Set in one of the world’s most breathtaking and inspirational destinations, SITE Classic serves as the premier gathering for incentive travel professionals to connect, learn, discover, and shape the future of the industry. With participants attending from countries such as Albania, Algeria, Argentina, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Brazil, Canada, China, and many more, this international event ensures diverse perspectives and a global impact on the incentive travel sector.
From discussions about sustainability to the future of travel technology, attendees will engage with like-minded professionals from across the world, building meaningful partnerships and gaining valuable insights into the latest trends. With a rich mix of cultural experiences and high-level networking opportunities, SITE Classic 2025 promises to leave a lasting impression on every participant.
Why Attend SITE Classic 2025?
SITE Classic is much more than just a conference. It offers a chance for participants to build authentic, long-lasting relationships with some of the most influential leaders in the incentive travel sector. Attendees will have the opportunity to forge new business partnerships through curated networking opportunities and purposeful conversations.
The event will also provide valuable educational experiences, featuring the first preview of the 2025 Incentive Travel Index and peer-led workshops that delve deep into industry trends. Attendees will also co-create the SITE Classic white paper, a comprehensive and actionable playbook that will help shape the future direction of incentive travel.
Beyond learning, SITE Classic 2025 offers participants a chance to experience the unique cultural essence of Maui. With immersive excursions and cultural storytelling, attendees will explore the island’s rich heritage while gaining a deeper understanding of how purpose and respect play a role in the destination’s tourism sector. This experience will extend beyond the traditional beach resorts to engage with the authentic soul of the island.
The event will also provide a platform for dialogue on the evolving role of incentive travel, discussing sustainability, inclusivity, leadership, and the long-term legacy of the sector. The voices of attendees will be instrumental in driving these important conversations forward.
Key Highlights of SITE Classic 2025
Iconic Location: The event will take place at the Ritz-Carlton Maui, Kapalua, an exceptional venue renowned for its natural beauty and Hawaiian cultural heritage. This luxury resort offers breathtaking views, an atmosphere steeped in relaxation, and easy access to the stunning beaches of Maui, providing the perfect setting for both business and leisure.
Educational Sessions and Roundtables: Attendees will be able to participate in high-impact educational sessions and facilitated roundtables that encourage peer-to-peer learning. These sessions will offer cutting-edge insights into the incentive travel industry and provide practical takeaways for implementation.
Exclusive Networking Receptions: Throughout the event, there will be exclusive networking receptions and events that allow professionals to connect with one another in a relaxed, yet professional environment. These opportunities are designed to foster long-term partnerships and collaborations that will drive the incentive travel industry forward.
Cultural Experiences and Immersive Excursions: SITE Classic goes beyond the ordinary by offering attendees the chance to step into the heart of Maui. A range of culturally significant activities will be offered, including guided excursions to Maui’s most famous cultural sites, traditional Hawaiian storytelling sessions, and opportunities to connect with the local community.
Co-Creation of the Incentive Travel White Paper: One of the standout features of SITE Classic 2025 is the opportunity to co-create a white paper that will serve as a comprehensive industry playbook. This document will shape the future of incentive travel, helping industry professionals navigate emerging trends and adapt to the evolving needs of the market.
Live and Silent Auctions for Charity: SITE Foundation’s live and silent auctions will feature exclusive, once-in-a-lifetime travel packages, all aimed at raising funds for important charitable causes. These auctions present attendees with the chance to bid on unique experiences while supporting a meaningful cause.
Small Group Activities: Participants will also be invited to join small group activities focused on culture, community, and sustainability. These initiatives will allow professionals to learn more about Maui’s commitment to sustainability and how these values can be incorporated into incentive travel programs.
Who Should Attend SITE Classic 2025?
SITE Classic 2025 is designed for senior leaders in the incentive travel industry, including both hosted buyers and global suppliers. The event is ideal for:
C-suite Executives and Senior Leaders in Incentive Travel: Those at the top levels of incentive travel agencies or organizations will benefit from the event’s strategic sessions and high-level networking opportunities.Hosted Buyers: Agencies and end-users who are directly involved in sourcing and organizing incentive travel programs will gain access to a curated selection of suppliers and partners, all within one of the world’s most inspiring environments.Global Suppliers: Hotels, destination management companies (DMCs), transportation providers, gifting suppliers, and others in the incentive travel supply chain will benefit from exposure to top buyers in the industry.SITE Members and Industry Changemakers: This event is also a gathering for SITE members and those looking to lead change in the incentive travel sector, providing them with the tools and connections to innovate and advance the industry.SITE Classic 2025 Sponsors
SITE Classic 2025 has attracted a stellar list of sponsors, all committed to supporting the incentive travel industry. Host partners include:
Meet Hawai‘iThe Ritz-Carlton, Maui, KapaluaM&C
Destination partners include:
The Westin Maui Resort & Spa, Ka’anapaliIsland EventsPRADMC EventsKaua’i Destination Services
Several global companies are also supporting SITE Classic as sponsors, including:
Maui JimTUMIMGMEBusiness Events AustraliaNorwegian Cruise LineAir CanadaHiltonWynn ResortsHyattAnantaraCrystalAbercrombie & KentAirports Serving Maui for SITE Classic 2025
Kahului Airport (OGG): As Maui’s primary international gateway, Kahului Airport is the main entry point for travelers arriving for SITE Classic 2025. Located on the northern shore of the island, this airport provides regular flights to and from major US cities and other Hawaiian islands. With modern facilities, baggage handling, car rental services, and a variety of dining options, Kahului Airport offers a seamless arrival experience. It also boasts a welcoming Hawaiian atmosphere, incorporating local art and cultural elements, making it a pleasant introduction to the island.
Kapalua Airport (JHM): For those attending SITE Classic 2025 and staying on the western side of Maui, Kapalua Airport offers a more relaxed, convenient entry point. This smaller regional airport is located near the luxury resorts of Lahaina, Ka’anapali, and Kapalua. While it primarily serves inter-island flights, Kapalua Airport offers stunning views of the Pacific Ocean and surrounding mountains, creating a picturesque experience for those flying in. This option is ideal for travelers seeking quick access to Maui’s upscale accommodations and scenic areas.
Hana Airport (HNM): Located on the eastern side of the island, Hana Airport offers a peaceful, serene entry into one of Maui’s most tranquil regions. The airport serves smaller inter-island flights, with access to the scenic Hana town and its surrounding natural wonders. For those wishing to explore Maui’s remote areas, this smaller airport offers a stress-free and less crowded experience, perfect for travelers seeking peace and seclusion.
Accommodation Options Near SITE Classic 2025
Maui is home to a wide array of accommodation options, from luxurious resorts to more affordable stays, ensuring that every SITE Classic 2025 attendee will find the perfect place to relax and unwind.
Maui Coast Hotel: Located in the sunny town of Kihei on the southern coast of Maui, the Maui Coast Hotel offers a mid-range, comfortable base for SITE Classic 2025 attendees. The hotel’s proximity to Kamaole Beach Park makes it a popular choice for both leisure and business travelers. Guests can enjoy spacious rooms with private balconies, an outdoor swimming pool, a hot tub, and an on-site restaurant serving local Hawaiian cuisine. The Maui Coast Hotel is the perfect option for those seeking a laid-back atmosphere without sacrificing proximity to the island’s top attractions.
Maui Seaside Hotel: Situated just minutes from Kahului Airport, Maui Seaside Hotel is an affordable and convenient option for SITE Classic 2025 attendees. This hotel provides easy access to some of Maui’s most iconic attractions, including the scenic Hana Highway and the famous beaches of South Maui. With comfortable rooms and modern amenities such as free Wi-Fi and flat-screen TVs, Maui Seaside Hotel offers a relaxed and welcoming atmosphere for guests looking to explore the island.
Hotel Wailea: For those seeking an upscale experience during SITE Classic 2025, Hotel Wailea is a luxurious, adults-only resort located on the southern coast of Maui. Nestled on 15 acres of lush tropical gardens, the hotel offers sweeping views of the Pacific Ocean and the islands of Lanai and Molokini. Known for its serene ambiance and world-class amenities, Hotel Wailea provides guests with a tranquil escape, perfect for unwinding after a day of networking and educational sessions. The hotel features spacious suites with modern Hawaiian-inspired décor, private balconies, and luxurious amenities, making it the ultimate destination for those looking to relax in style.
Explore Maui During SITE Classic 2025
Beyond the event, Maui offers countless opportunities for exploration and adventure. Attendees can take the chance to discover the island’s unique landscapes, rich culture, and stunning natural attractions, all while enjoying SITE Classic 2025’s immersive cultural experiences.
Waiʻanapanapa State Park: A must-see destination for anyone visiting Maui, Waiʻanapanapa State Park is home to some of the island’s most beautiful natural landscapes. Known for its glistening waters and volcanic rock formations, the park offers visitors the opportunity to explore dramatic coastal cliffs, pristine black sand beaches, and ancient lava tubes. The park is also home to a historic Hawaiian fishing village and a range of hiking trails, providing ample opportunity for both adventure and cultural discovery.
Hana Lava Tube: For those looking for a unique and adventurous experience, the Hana Lava Tube is a fascinating underground cave formed by ancient lava flows. As the 18th largest lava tube in the world, it stretches up to 40 feet high in some sections and offers an eerie yet exciting exploration. Visitors can walk through the cave’s dark corridors and witness stalactites and stalagmites formations that have taken centuries to form. This is a must-visit spot for geology enthusiasts and anyone interested in Maui’s volcanic past.
Keʻanae Peninsula: The Keʻanae Peninsula offers a rare glimpse into ‘Old Hawaii,’ where visitors can experience traditional Hawaiian farming practices and the island’s rugged natural beauty. The peninsula is home to taro farms that have been in operation for generations, providing an authentic cultural experience. Visitors can also explore the peninsula’s wild lava coast, enjoy stunning views of the Pacific Ocean, and visit the historic Keʻanae Church, built in the 1860s. This picturesque location is perfect for those seeking to immerse themselves in Maui’s history and culture.
SITE Classic 2025 provides a unique opportunity for incentive travel professionals to connect, learn, and grow while enjoying the unparalleled beauty and culture of Maui. With convenient airport access, a range of accommodation options, and plenty of opportunities to explore the island’s natural wonders and cultural heritage, this event promises to be a memorable experience for all involved. Whether you’re attending the event for professional development or to enjoy Maui’s stunning attractions, SITE Classic 2025 will offer something for everyone.
