Original source: https://sparktoro.com/blog/new-research-20-of-americans-use-ai-tools-10x-month-but-growth-is-slowing-and-traditional-search-hasnt-dipped/

This research was completed by me using Datos' multi-million user clickstream panel in the United States with help from their data analyst team. Charts were made using MS Excel.

Posted by randfish

7 comments

  1. Does this factor using them for things unrelated to searching? Could it be that more people are using AI tools, but not for searching(which I know AI usage instead of searching is alarmingly common).

  2. I use AI to search and filter, because search engines now just spit out SEO articles paid to top that have NOTHING to do with my search terms.

    I ask AI to search and filter based on what I actually need.

  3. i think 10+ is too low of a bar to group everything above it together. i probably make 100 google searches a month, is that really comparable to someone’s 11 prompts to chatgpt?

  4. I think it would make sense to show actual search volume. These graphs kinda obfuscate what the actual numbers are. What I mean is, show the “search volume” (more realistically website visits) per month of traditional search sites and AI sites against eachother.

  5. Why are they only looking at desktops. I feel like desktop use is mostly business and less likely to use AI or change in general

  6. yeah because search is integrating AI into it. light weight summary tool in Google search is good for most queries. sometimes it hallucinates because it’s very cheap model. then you can go to ai mode and it’s really good. it gives multiple sources and you can chat with it in natural language and ask follow up questions. most people on reddit hate anything ai but it’s pretty useful. i don’t remember last time i even scrolled down to the end of page on Google.

  7. Anecdotally my search engine use hasn’t changed because I compulsively check it’s work on things that are critical.

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