The college football rivalry generates millions in revenue as local entrepreneurs capitalize on game day excitement.
CHARLOTTE, N.C. — The Queen City buzzed with excitement as Bank of America Stadium hosted the Duke’s Mayo Classic, bringing more than just college football thrills to Charlotte. Local businesses are experiencing a significant economic windfall as fans from across the region flock to the city for the annual rivalry game.
The entrepreneurial spirit was on full display as Charlotte’s business community prepared for the influx of college football enthusiasts, with establishments working overtime to accommodate the surge in customers.
“App State and Charlotte 49ers are big fan bases here in Charlotte,” said John Thomas, co-owner of Edge City Brewery.
Thomas, an App State alumnus who operates the local brewery, described the extensive preparations his business made to handle the increased demand during game weekend.
“We definitely have a lot more people coming through. So just kind of gearing up on the brew side, brewing a lot more beer, and just making sure our staff is ready,” he said.
The economic impact extends far beyond individual establishments. Fans traveled from across North Carolina to support their teams, with visitors like Israel Flores making the journey from Winston-Salem to back his Mountaineers.
“It’s definitely a win. I think this is really big,” Flores said. “It’s a great place to watch a game. It’s a good place to grab a drink. It’s a good place to meet up with some friends.”
The Duke’s Mayo Classic has consistently generated substantial revenue for Charlotte businesses, with previous games producing economic impacts measured in tens of millions of dollars. The 2021 doubleheader featuring Appalachian State alone generated an estimated $48.8 million for the city.
For many fans and business owners, the game represents more than just a single economic boost—it’s seen as a foundation for Charlotte’s growing reputation as a college sports destination.
“It’s always good just to have some competition within the state. North Carolina as a whole is a great college football state. It’s a great college state in general, and great college sports. And I really believe that we can really start something great here, down here in Charlotte,” Flores added.
As college football season kicks off, Charlotte businesses are positioning themselves to capitalize on the continued growth of collegiate athletics in the Queen City, with the Duke’s Mayo Classic serving as a prime example of how sports tourism can drive local economic success.
Contact Myles Harris at mharris5@wcnc.com and follow him on Facebook, X and Instagram.