Pop Mart, of Labubu Dolls fame, has recently surged in stock price and market cap to eclipse some well-known traditional toymakers such as Mattel (Barbie, Hot Wheels) and Hasbro (Nerf, Transformers, Play-Doh, Monopoly). Currently, Pop Mart's market cap exceeds three times that of Mattel and Hasbro combined.

Market cap sources (accurate as of 2025-08-30):

Graphics made with Python + Matplotlib/Seaborn.

Posted by themaverick7

28 comments

  1. Visualisation doesn’t make much sense. 3.2x should not be labelling that arrow.

  2. Sources and tools used noted in the main body of the post above.

  3. It’s funny you mentioned Nerf, Transformers, Play-Doh and Monopoly for Hasbro.

    For quite a while now, Hasbro has been very majorly proped-up by Magic: the Gathering (and to a lesser degree Monopoly) with the rest of the company lagging severly behind or losing money.

    A couple years ago an alliance of minor Hasbro stock owners demanded Magic actually being spun off into its own stock company, so they could invest into MtG directly, without the burden of the badly performing other Hasbro brands.

    Hasbro has been milking MtG a lot and tired out large parts of the playerbase, but the success is undeniable. Should MtG ever tank in the long run, Hasbro is gonna suffer greatly.

  4. I wonder how would the makers of beanie babies and cabbage patch dolls compare adjusted for inflation at their peaks?

  5. Guess next Universes Beyond set for Magic is gonna be Labubu…

  6. Thank you for linking to pop Mart because i had no idea what that was.

  7. People really went like “You know that one thing we never heard about? Let’s give this random company we never heard of $54 billion for no real reason!”

  8. The toy companies are missing a trick or saying they’ll add AI to every toy…

    Then they’ll jump.

    Noting that market cap is often not a great indicator of a company these days

  9. I just foung out about Labubu last month and I can’t beleive how popular it is. I feel like kids toys in general have fallen off a cliff when it comes to popularity. When I was a kid, toys were all the rage but today, kids seem to be far more into digital stuff. I loved videogames too at the time but toys were just as awesome.

  11. How tf is popmart bigger then hasbro, mattel, lego and every other top 10 toy manufacturer combined

  12. Popmart is probably the biggest Chinese company success ever in the west.

  15. Market cap is a terrible metric. It’s just what people are willing to pay for the stock. Pop Mart had a revenue of only 1.4 billion. Mattell had a revenue of 5.4 billion. Heck, Mattel had twice the profit of Pop Mart too. And yet, Mattel has a market cap of 5.4 billion.

    The price of the stock is high because they are the hot toy. Much like tickle me Elmo or Beanie Babies, it will eventually crash and go back to a stable line.

  16. For now. There will always be the next thing and I am counting the days for those stupid things to be a thing of the past. Anyone that says “you just don’t get it” is just coping their stupid impulsive purchase.

  19. Just shows you how the stock market has nothing to do with the reality of financial performance and only with hype and for a small number of people to pump and dump their exessive amount of money.

  22. Minor nit: the arrow labeled “3.2x” should only point up, not be bi-directional.

  23. For your reference, Lego, though not a public company, was estimated at $58 billion USD in 2023.

    Bandai-Namco is at $23 billion USD, with about half its revenue from toys and models.

  26. Pop Mart’s hype economics will not sustain it after a decade; just look at cabbage patch kids, beanie babies, stanley cups or even NFTs. Meanwhile Mattel and Hasbro is still going to sell Barbies and Nerf guns to your great grandkids.

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