Published on
August 31, 2025
The city of Taylor has appointed Sean Johnson as the new Downtown and Tourism Director, a move expected to significantly boost the local economy and visitor engagement. With a proven track record in tourism management, Johnson’s expertise will be pivotal in enhancing Taylor’s tourism strategy and revitalizing its downtown area. Transitioning from his role in Cleveland, Mississippi, Johnson brings fresh ideas and a wealth of experience. His leadership aims to preserve the city’s charm while fostering growth, making Taylor an even more appealing destination for both residents and visitors.
Experience and Expertise in Tourism Leadership
Johnson comes to Taylor from Cleveland, Mississippi, where he served as the Director of Tourism for Visit Cleveland. During his tenure, he was instrumental in driving tourism growth and enhancing the city’s profile as a destination. Prior to this, he held several high-level roles in Mississippi, including Executive Director of the Chickasaw Development Foundation in Houston and Chief Marketing Officer for New Albany, Mississippi. These roles have equipped Johnson with a diverse skill set, blending strategic marketing with economic development to revitalize communities.
His strong background in tourism management and marketing was further solidified through his certification as a Tourism Management Professional (TMP) from the Southeast Tourism Society. Johnson has also earned accolades from the Southern Public Relations Federation and the Mississippi Tourism Association, recognizing his innovative efforts in placemaking and tourism marketing.
A Vision for Taylor’s Downtown and Tourism
City Manager Brian LaBorde expressed his enthusiasm about Johnson’s appointment, noting that his skills would be integral in maintaining Taylor’s small-town charm while promoting further growth. According to LaBorde, Johnson’s leadership will help lay the foundation for developing Taylor’s tourism sector, enhancing the city’s appeal to visitors and local businesses alike.
In his new role, Johnson will focus on preserving the unique character of Taylor’s downtown area while attracting more visitors and improving the overall tourism experience. His previous experience in revitalizing communities through tourism development will be crucial in this mission. By leveraging his expertise, Johnson aims to build a robust tourism infrastructure that highlights Taylor’s history, culture, and charm.
Educational Background and Recognition
Johnson holds a Bachelor of Arts in Government/International Relations from Liberty University, graduating cum laude. He furthered his education with graduate work in Urban and Regional Planning at the University of Memphis, which provides him with a solid foundation in city planning and development. These academic achievements, combined with his practical experience, position him as an ideal candidate to drive Taylor’s tourism strategy forward.
In addition to his education, Johnson’s contributions to the tourism industry have been recognized with awards for excellence in placemaking and marketing. His innovative approach to promoting tourism has earned him praise from both the Southern Public Relations Federation and the Mississippi Tourism Association. These accolades underscore his ability to create engaging and sustainable tourism programs that resonate with both residents and visitors.
A New Chapter for Taylor’s Tourism Efforts
As Taylor’s new Downtown and Tourism Director, Johnson is poised to bring a fresh perspective and energy to the city’s tourism initiatives. His strategic vision for downtown development and tourism marketing will help shape the city’s future, ensuring that Taylor remains a vibrant and appealing destination for tourists. With his leadership, the city is set to enjoy continued growth, improved local engagement and increased business opportunities, making it a destination of choice for visitors and residents alike.
