Published on
September 1, 2025
Türkiye is making waves in the global tourism sector, establishing itself as a leader in digital marketing strategies with an impressive 20.8 million followers across social media platforms. This surge in online engagement is revolutionizing how countries promote their tourism offerings, with Türkiye leveraging platforms like Instagram, Facebook, and Twitter to showcase its rich cultural heritage, stunning landscapes, and vibrant cities. By tapping into the power of social media, Türkiye is not only expanding its international tourism footprint but also setting new standards for global tourism marketing, capturing the attention of millions worldwide and enticing travelers to explore its diverse attractions.
GoTürkiye: A Digital Tourism Powerhouse Promoting Türkiye’s Rich Heritage Worldwide
In recent years, Türkiye has emerged as a leader in global tourism marketing, largely thanks to GoTürkiye – the official tourism portal of the country. With a following of 20.8 million across eight major social media platforms, GoTürkiye has firmly established itself as one of the most influential national tourism accounts globally. By leveraging visually captivating content and innovative digital strategies, GoTürkiye has effectively showcased Türkiye’s rich cultural heritage, breathtaking landscapes, and top-tier attractions to millions worldwide.
Dominating YouTube and TikTok: Visual Storytelling at Its Best
GoTürkiye’s digital platforms, especially YouTube and TikTok, have become the driving force behind its global success. On YouTube, the platform produces high-quality content that not only highlights Türkiye’s iconic cities and landscapes but also offers viewers a deep dive into the country’s unique experiences. Programs like Antalya Gambit and İstanbul My Love take viewers on a journey through Türkiye’s diverse regions, capturing the essence of the country’s charm. Another popular series, Be Our Guest, features influencers who explore various cities across Türkiye, offering both informative and engaging content that attracts tourists looking for inspiration.
The growth of GoTürkiye’s YouTube channel has been nothing short of remarkable. The channel saw a massive 146% increase in subscribers, from 2.1 million to 5.2 million, and reached an incredible 763 million views in the first half of 2025 alone. This growth is a testament to the power of visually appealing and narrative-driven storytelling. One of the standout initiatives, Sight & Sound Sessions, has contributed significantly to the channel’s global visibility, amassing 15.5 million views and 1.7 million hours of watch time. The sessions feature internationally acclaimed artists performing live at some of Türkiye’s most iconic locations, such as the ancient city of Side and the stunning Pamukkale terraces.
On TikTok, GoTürkiye has captured the attention of a younger, global audience with short-form, engaging content. The TikTok account is designed to appeal to the platform’s dynamic, fast-paced environment, featuring everything from aerial shots of turquoise beaches to quirky, trend-driven videos. This innovative approach has resulted in a 34% increase in followers, reaching 4.63 million by mid-2025, while views soared by 53%, reaching 1.4 billion. GoTürkiye’s TikTok success further solidifies its position as the top national tourism promotion account on the platform.
Influencing Instagram’s Landscape: Curating Türkiye’s Cultural Essence
GoTürkiye’s influence on Instagram is equally impressive. The platform’s visually-driven approach showcases the stunning diversity of Türkiye, capturing everything from ancient ruins to modern urban life. Instagram reels are a particular highlight, offering followers glimpses into timeless Turkish recipes, vibrant street scenes, and awe-inspiring landscapes. In 2025, GoTürkiye’s Instagram account saw significant growth, with views increasing by 51%, from 538 million in 2024 to 812 million in the first half of 2025. Engagements also saw a remarkable increase of 127%, reaching 141 million, while the account’s followers grew by 15%, reaching 3.7 million.
The rise in GoTürkiye’s Instagram presence has positioned it as the second most successful national tourism account worldwide, just behind the U.S. tourism account. By consistently producing content that highlights both the historical and contemporary aspects of Türkiye, GoTürkiye has become a vital player in shaping the global perception of the country as a premier travel destination.
Expanding Beyond Major Platforms: Reaching Global Audiences
While TikTok, Instagram, and YouTube have undoubtedly been instrumental in GoTürkiye’s success, the platform’s influence extends far beyond these major channels. GoTürkiye has established a robust presence on several other platforms, including Facebook, X (formerly Twitter), WhatsApp, Douyin (China), and VKontakte (Russia). This multi-platform strategy ensures that GoTürkiye reaches a broad and diverse global audience, tapping into the digital behaviors of users from different cultural and geographical backgrounds.
The Turkish Tourism Promotion and Development Agency (TGA), which manages GoTürkiye, has been instrumental in crafting data-driven, multi-faceted strategies that have propelled the platform’s global reach. These strategies have enabled GoTürkiye to not only promote Türkiye’s tourism offerings but also serve as a digital ambassador for the country’s culture, history, and natural beauty.
A Digital Ambassador for Türkiye
GoTürkiye’s success is not just about attracting tourists; it’s about telling a story that resonates with people across the world. Through its innovative use of digital platforms and its commitment to showcasing the diverse offerings of Türkiye, GoTürkiye has transformed from a simple tourism promotion tool into a global ambassador for the country. By highlighting Türkiye’s unique destinations, rich cultural heritage, and vibrant local experiences, GoTürkiye has become a powerful force in shaping the global tourism landscape.
Türkiye is leading global tourism marketing with 20.8 million followers across social media, revolutionizing how countries promote travel. Through platforms like Instagram and Facebook, it showcases its rich culture and stunning landscapes, attracting millions of potential travelers. This digital strategy is setting new standards in tourism promotion worldwide.
As Türkiye continues to grow as a top travel destination, GoTürkiye’s innovative approach to digital marketing will undoubtedly play a key role in bringing even more international visitors to explore the country’s rich history, culture, and landscapes. With an ever-expanding online presence and a commitment to authentic storytelling, GoTürkiye is poised to remain at the forefront of the global tourism promotion space for years to come.
