Published on
September 5, 2025
In 2025, US, Japan, and the UAE are at the forefront of Gen Z’s travel trends, as this generation seeks a new kind of adventure. Despite their typically smaller budgets, Gen Z travelers are opting for destinations that offer both affordable luxury and deep cultural immersion. The US, with its vast and diverse landscapes, provides a range of luxury experiences at off-peak times, making it a top choice for Gen Z. Japan, blending ancient traditions with modern luxury, appeals to those looking for a balance of culture and comfort. Meanwhile, the UAE, with its world-renowned high-end experiences and cultural fusion, continues to attract young travelers eager for a taste of opulence mixed with rich heritage. Gen Z is booking earlier and longer trips, choosing destinations that allow them to explore iconic landmarks, enjoy luxury, and immerse themselves in local cultures—all at affordable prices. These factors are propelling the US, Japan, and the UAE to lead the way in Gen Z’s travel decisions for 2025.
A key shift in how this generation travels is their ability to make the most of the off-season. The 2025 fall season has proven to be an ideal time for Gen Z travelers, with destinations that typically see high prices and heavy crowds during peak months now accessible at more affordable rates. According to a survey by Focaldata, 80% of Gen Z travelers prioritize cost when making decisions, and this new trend of booking trips during less crowded, more affordable periods allows them to explore iconic locations without the usual tourist chaos. By carefully timing their trips, this generation is tapping into the advantages of less crowded destinations, enabling them to experience the world more deeply and affordably.
One standout destination for Gen Z this fall is Paris. Known for its timeless charm and iconic landmarks like the Eiffel Tower, the Louvre, and the Seine River, Paris remains a must-see destination. However, Gen Z is not simply visiting Paris for the typical tourist experiences. Their travel decisions are influenced by the growing trend of “set-jetting,” where travelers visit locations featured in popular movies and TV shows. Paris has starred in films like Ratatouille, Emily in Paris, Mamma Mia 2: Here We Go Again, and The Summer I Turned Pretty, creating a unique bond between the city and this younger generation. For Gen Z, visiting Paris isn’t just about ticking off a bucket-list destination—it’s about engaging with the city through the lens of their favorite media.
This generation’s approach to Paris—and travel in general—goes beyond traditional sightseeing. Many Gen Z travelers are choosing experiences that are rooted in local culture. Rather than just posing for photos at major landmarks, they are engaging in activities like cooking classes, exploring local flea markets, and spending afternoons at lesser-known museums. This inclination towards authentic, culturally rich experiences reflects a broader trend of choosing travel activities that align with sustainable and ethical values. They are increasingly drawn to destinations that offer more than just material luxury, seeking instead cultural immersion and positive environmental impact.
In addition to Paris, other cities are emerging as top choices for Gen Z. Osaka, Japan; Dubai, UAE; Miami, USA; and Porto, Portugal have all seen a surge in bookings from younger travelers. What these destinations have in common is a combination of affordable luxury, rich culture, and unique experiences. For Gen Z, these cities offer the perfect balance of high-end experiences without the steep prices that typically accompany peak travel times. Osaka, known for its vibrant culinary scene, ancient temples, and modern architecture, appeals to Gen Z’s sense of adventure and exploration. Similarly, Dubai provides an opulent experience with world-class shopping, futuristic skyscrapers, and luxurious resorts, all available at more accessible prices in the off-season.
Porto, with its charming streets, scenic riverfront, and famous port wine, offers a laid-back yet culturally enriching experience that aligns with Gen Z’s preference for destinations that combine history and modernity. Miami’s vibrant nightlife and art scene, along with its tropical climate, continue to be a popular draw, especially for those seeking a mix of relaxation and excitement.
This shift towards “affordable luxury” destinations is particularly significant because it signals that Gen Z is not simply following the traditional patterns of budget travelers. Instead, they are opting for cities with iconic cultural landmarks, immersive experiences, and luxury elements, all while making thoughtful choices about when and where they travel. Whether it’s exploring Paris’ hidden gems, tasting Osaka’s street food, or experiencing the cosmopolitan energy of Dubai, Gen Z is setting a new standard for how and why we travel.
In 2025, the US, Japan, and the UAE are leading Gen Z’s travel trends as they embrace a blend of affordable luxury and cultural immersion. These destinations offer the perfect mix of iconic experiences and accessible luxury, drawing young travelers eager to explore and engage with diverse cultures.
In conclusion, the way Gen Z approaches travel in 2025 reflects broader shifts in global tourism. This generation values sustainability, affordability, and cultural depth—prioritizing genuine experiences over material luxury. By traveling during the off-season and embracing more immersive and ethical experiences, Gen Z is not just reshaping travel for themselves, but influencing the entire industry. Their impact will undoubtedly be felt for years to come, as they continue to explore the world on their own terms, blending adventure with purpose.
