The event is supported by both Thai and South Korean government and private sector organisations, including the Ministry of Foreign Affairs, the Ministry of Agriculture and Cooperatives, the Ministry of Culture, the Ministry of Interior, Pattaya City, the National Innovation Agency, and the Thai Cultural Creative Agency (THACCA).
Korean partners include the Jongno and Jung districts, the Unjin Foundation, the Korea Foundation, the ASEAN-Korea Centre, and the Seoul Metropolitan Government, with major sponsors such as B.Grimm Group, CP Group, Thai Airways International, the Tourism Authority of Thailand, and the Creative Economy Agency (CEA).
Tanee also took the opportunity to promote the upcoming 2026 International Horticultural Expo in Udon Thani, which will be held from November 1 2026 to March 14 2027, under the theme “Diversity of Life.”
The Sawasdee Seoul 2025 festival is not only a celebration of Thai soft power, but also a bridge of friendship between Thailand and South Korea, fostering deeper cultural exchange, shared values, and future cooperation.
