Baziszt opens first boutique in Paris, collaborates with Sézane

This September 14, Parisian high-end label Baziszt has signed a collaboration with women’s ready-to-wear brand Sézane. An unexpected association between one of France’s leading brands and a new player on the men’s scene.

Piece from the Sézane and Baziszt collaboration – Sézane

When he launched his line of shirts three years ago, Zied Ben Amor’s aim was to dress men: fluid, comfortable fabrics, fitted cuts that don’t hug the body and, above all, beautiful, exclusive, hand-made embroidery: his deliberately high-end product is original, and just right.

Spotted by L’Eclaireur in Paris, the offer is gradually winning over high-end outlets in France (Lothaire in Bordeaux, Solis in Lyon, ActuelB in Avignon) as well as internationally (Antonia in Milan, Fashion Clinic in Lisbon, and, since this season, at The Webster in the U.S.).

The brand, whose shirts start at 400 euros and are made in India, Peru, and Turkey, is also developing a presence in the summer and festive getaways of stars and the wealthy. In Comporta, Mykonos, Ibiza, Saint-Barth, or Bodrum, its design appeals to “decompressing” businessmen and numerous artists and celebrities who wear its shirts.

This gives the label a high profile, as when singer Joe Jonas wore one of its models on stage in 2024. The brand is also present in the boutiques of high-end hotels such as the Eden Rock (in Saint-Barthélemy), as well as in the palaces of the Airelles group.

“In these places, decision-makers take the time to discover brands and treat themselves. That’s where Morgane Sézalory (founder of Sézane) bought some shirts, proving that this also opens up opportunities,” explains Jean-Marc Fellous, press relations professional and Zied Ben Amor’s partner in Baziszt. After that, she wanted to meet us. And the connection went really well… she proposed this collaborative project”.

Collaborative lifestyle product – Sézane

The capsule, which will be sold in the Sézane network and on its digital platform, will feature a women’s wardrobe, children’s clothing, and lifestyle products. In the end, a proposal of some fifty references was put together. It includes loose-fitting shirts with large embroidered flowers, as well as knitwear and accessories, and features Baziszt’s handmade embroideries, which Sézane applies to its own silhouettes.

This is not Baziszt’s first foray into women’s fashion. Over the seasons, the brand has built a wardrobe beyond the shirt, with a trans-generational and gender-neutral approach on most of its suede or baby alpaca jackets (600 to 900 euros), as well as embroidered canvas or suede bags (300 to 600 euros). But with a significant proportion of female buyers, the label has developed sizes S and XS: with great success, female consumers now contribute half of the nearly 2 million euros in sales forecast for 2025.

The brand, which boasts a strong performance in the Parisian Left Bank department store Le Bon Marché, aims to capitalize on this desirability to take things to the next level. In early October, it will open its first boutique in the French capital. Baziszt will occupy 75 square meters at 16, rue Saint-Roch for a one-year lease, close to the busy rue Saint-Honoré and opposite the Maison Sarah Lavoine boutique.

A destination in the minds of Baziszt’s founders, who have no intention of creating a network of stores, but rather of presenting the label’s entire universe in a single space, after having concentrated their efforts on developing e-commerce and distribution in around a hundred selective points of sale. The initiative should boost the label’s visibility and consolidate its premium image, at a time when the brand aims to broaden its audience.