Published on
September 16, 2025
Brazil, Germany, France, Czech Republic, St. Lucia, Morocco, and Finland lead the way as the most sought-after Christmas destinations, offering a perfect mix of vibrant celebrations, rich culture, and breathtaking scenery. Each of these countries draws travelers with unique holiday experiences—from Brazil’s lively festive atmosphere and stunning beaches to Finland’s enchanting winter landscapes and Morocco’s fascinating cultural heritage. Whether it’s enjoying traditional Christmas markets in Europe, basking in the Caribbean sun, or exploring historical sites in Morocco, these countries offer something special for every traveler this holiday season.
As the holiday season draws near, travelers are eagerly planning their Christmas getaways, seeking the perfect destinations to celebrate this festive time of year. While there are always classic choices, some surprising locations are gaining momentum, with one destination outside Europe standing out this year.
Based on data from Google Flights, Rio de Janeiro in Brazil has emerged as the top destination for the upcoming holiday season. According to search trends for flights departing from U.S. airports between December 21 and January 4, this lively Brazilian city is seeing a remarkable rise in popularity. Rio’s festive atmosphere, combined with its natural beauty and vibrant culture, is drawing travelers from all corners of the world.
Rio de Janeiro: The Ultimate Holiday Escape
Why is Rio de Janeiro the hottest destination this Christmas? The answer lies in its unique blend of urban excitement and stunning natural landscapes. With its lively nightlife, pristine beaches, and a rich cultural heritage, Rio promises a diverse range of experiences for holidaymakers. From the iconic Copacabana Beach to the world-famous Christ the Redeemer statue, Rio offers a dynamic mix of relaxation and adventure.
For those interested in the arts, Rio is home to world-class museums and galleries. Visitors can dive into Brazilian culture, enjoying everything from samba performances to exploring the history of this fascinating city. As Christmas approaches, Rio’s cultural events and festive celebrations make it an unforgettable destination for those seeking both fun and culture during the holiday season.
St. Lucia: The Caribbean Dream
Following Rio’s rise in popularity, St. Lucia takes second place as a top holiday destination for 2025. This Caribbean island is renowned for its idyllic beaches, warm sunshine, and lush landscapes, making it the perfect retreat for travelers looking to escape the cold winter months.
St. Lucia offers more than just beautiful beaches; it’s an adventure seeker’s paradise. Visitors can hike the famous Pitons, explore the island’s tropical rainforests, or relax in the island’s luxurious resorts. With its mix of natural beauty and welcoming atmosphere, St. Lucia is a destination that promises both relaxation and adventure, making it a top choice for those looking to experience the best of the Caribbean during the holiday season.
Marrakech: A Moroccan Winter Oasis
In third place, Marrakech, Morocco, is drawing attention for its unique charm during the winter months. Known for its mild temperatures, Marrakech offers a delightful break from the harsh winter chill in many other parts of the world. Its vibrant markets, rich history, and stunning architecture make it a fascinating destination for those seeking something different this Christmas.
The city’s historic Medina, a UNESCO World Heritage Site, is filled with winding alleys, ancient mosques, and beautiful palaces. Visitors can shop for spices, textiles, and traditional handicrafts in the bustling souks, or indulge in traditional Moroccan dishes. Marrakech’s enchanting atmosphere, coupled with its warm winter temperatures, makes it an ideal spot for a holiday retreat with a mix of adventure and culture.
Rovaniemi and European Holiday Trends
While Rio, St. Lucia, and Marrakech are gaining attention this year, European destinations remain strong contenders for those planning a traditional Christmas getaway. Last year, Rovaniemi in Finland topped the list, drawing families eager to experience the magic of Christmas at the official home of Santa Claus. The town’s enchanting winter landscape, complete with reindeer rides and visits to Santa’s Village, makes it a perfect destination for families with children.
Other European favorites include La Plagne-Tarentaise, a popular French ski resort, and Christmas market destinations like Cologne in Germany, Prague in the Czech Republic, and Strasbourg in France. These cities are known for their festive markets, where visitors can shop for holiday treats, crafts, and enjoy warm mulled wine as they explore the charming streets.
Thanksgiving Travel Trends
It’s not just Christmas that has travelers excited—Thanksgiving travel also shows a shift towards diverse destinations. According to data from Travel + Weekly, Columbia, South Carolina, was the most searched-for Thanksgiving destination this year. The city’s charming Southern hospitality and festive events are drawing visitors seeking a cozy, holiday retreat.
Bozeman, Montana, followed closely behind, attracting winter sports enthusiasts with its renowned ski areas. Nestled near Yellowstone National Park, Bozeman offers not only skiing but also breathtaking natural landscapes, making it a favorite for those looking to enjoy both outdoor activities and the beauty of the American West.
The Changing Landscape of Holiday Travel
This year’s holiday travel trends reflect a growing desire for unique experiences and sunny escapes, as more travelers venture beyond the usual European holiday destinations. Whether it’s celebrating Christmas in the dynamic streets of Rio, soaking up the sun on the beaches of St. Lucia, or exploring the historic wonders of Marrakech, travelers are embracing a broader range of destinations.
Brazil, Germany, France, Czech Republic, St. Lucia, Morocco, and Finland are leading the way as top Christmas destinations, offering a blend of vibrant celebrations, rich culture, and stunning scenery that appeal to every traveler.
With destinations like Rio de Janeiro, St. Lucia, and Marrakech leading the way, it’s clear that the 2025 holiday season will be marked by a diverse mix of travel experiences. Whether seeking culture, adventure, or simply a warm place to relax, there’s no shortage of stunning destinations that promise an unforgettable Christmas getaway. As holiday travel continues to evolve, the options are endless for those looking to make this festive season one to remember.
