Ready-to-drink alcoholic beverages are displayed in a liquor store in Seoul alongside beers and snacks. (Photo by Steven Borowiec)
STEVEN BOROWIEC
September 20, 2025 08:03 JST
SEOUL — As societies age and alcohol consumption declines in many markets, brands are increasingly targeting young consumers with canned, pre-made beverages, an area of uncommon growth in the spirits industry. South Korea is no exception.