Published on
September 24, 2025
Forbes has unveiled its prestigious list of the 50 most beautiful villages in the world, with Oia, Santorini, earning a spot alongside iconic destinations from Austria, Italy, Spain, Slovenia, Norway, the Netherlands, Tunisia, and more. This recognition celebrates Oia’s breathtaking caldera views, timeless architecture, and rich cultural heritage, positioning it as one of the world’s most enchanting destinations. Joining the ranks of other picturesque villages such as Austria’s Hallstatt and Spain’s Bibury, Oia’s inclusion further solidifies its reputation as a must-visit village that captures the essence of natural beauty and Mediterranean charm.
Oia, a picturesque village on the island of Santorini, has been recognized as one of the 50 most beautiful villages in the world by Forbes, further solidifying its reputation as a must-visit destination for travelers seeking stunning natural landscapes, rich cultural heritage, and world-class gastronomy. The ranking, compiled by Forbes editors and travel specialists from Unforgettable Travel Company, aims to highlight destinations that captivate visitors with their extraordinary beauty and unique charm, encouraging travelers to explore locations that are not only visually stunning but also offer a deep cultural experience.
Perched at the northernmost tip of Santorini, Oia earned the sixth spot on the list, a significant achievement for this small yet captivating village. Oia is most famous for its breathtaking caldera views, whitewashed cliffside houses, and dramatic sunsets, which have made it a globally recognized symbol of the Greek island experience. Visitors from around the world flock to the village, mesmerized by the panoramic vistas of the azure Aegean Sea and the famous Santorini sunsets that bathe the sky in vibrant hues of orange, pink, and purple. The village’s architectural beauty is equally remarkable, with its traditional white houses and blue-domed churches, built into the island’s volcanic cliffs, creating an enchanting contrast against the deep blue of the sea and sky.
What truly sets Oia apart is its laid-back, bohemian atmosphere. The winding narrow streets are lined with art galleries, charming boutique shops, and local artisan stalls, making it an ideal destination for those in search of culture and creativity. The village is also home to some of the most luxurious accommodations on Santorini, including hotels with infinity pools that overlook the caldera, offering an unparalleled view of the sea and surrounding islands. These elements of elegance and relaxation make Oia an attractive destination for those seeking a mix of luxury and traditional Greek charm. Additionally, Oia’s traditional tavernas offer a taste of local cuisine, often paired with Santorini’s renowned wines, further enhancing the village’s reputation as a cultural and gastronomic hotspot.
The recognition by Forbes places Oia alongside some of the world’s most enchanting destinations, cementing its status as a global bucket-list destination. The list, which features villages from across the globe, is dominated by European locales, with entries from England, Norway, Italy, Spain, Slovenia, Liechtenstein, and Austria, among others. Oia shares its place on the list with Hallstatt in Austria, a village known for its fairytale lakeside setting, and Bibury in England, which earned the top spot for its charming Cotswold stone cottages. This association with such iconic destinations highlights Oia’s allure as a destination that combines natural beauty with cultural and architectural significance.
Forbes’ list of the 50 most beautiful villages in the world aims to spotlight places that provide more than just scenic beauty. These villages are celebrated for their character, charm, and the unique cultural experiences they offer to travelers. In this context, Oia’s position on the list is well-deserved, as it offers visitors an immersive experience that extends beyond its stunning views. The village is a place where visitors can connect with local history, traditions, and the Greek way of life. Its traditional architecture, local crafts, and vibrant art scene create a rich cultural tapestry that adds depth to its beauty.
In addition to Oia, other notable destinations on the Forbes list include Reine in Norway, a village set against the dramatic backdrop of the Lofoten Islands, and Giethoorn in the Netherlands, famous for its tranquil canals and picturesque thatched-roof cottages. Gásadalur in the Faroe Islands, Bourtange in the Netherlands, and Kotor in Montenegro also feature on the list, each offering a unique charm that reflects the diversity of the world’s most beautiful villages. More distant destinations such as Shirakawa-go in Japan, Adare in Ireland, and Zhouzhuang in China highlight the global reach of the list, celebrating the beauty and cultural heritage found across continents. Other captivating locales include Nepal’s Ghandruk, Victoria-by-the-Sea in Canada, and Sidi Bou Said in Tunisia, each bringing its own distinct character and charm to the rankings.
Oia’s inclusion in this prestigious list serves as a reminder of the enduring appeal of the Greek islands, particularly Santorini, which has long been a favorite among travelers. The village’s timeless charm continues to attract visitors from all corners of the globe, who come to experience its natural beauty, historical significance, and vibrant culture. Whether it’s the captivating sunsets, the intricate architecture, or the relaxed atmosphere, Oia remains an iconic destination that promises to leave a lasting impression on all who visit.
Oia, Santorini, has earned a spot in Forbes’ 50 Most Beautiful Villages in the World, joining iconic destinations from Austria, Italy, Spain, Slovenia, Norway, the Netherlands, and Tunisia, thanks to its stunning caldera views, charming architecture, and rich cultural heritage.
As global tourism continues to recover and evolve, Oia’s recognition by Forbes only adds to its allure, ensuring that it will remain a top destination for years to come. Its status as one of the most beautiful villages in the world not only celebrates its visual appeal but also its place in the global tourism landscape, where beauty, culture, and history come together to create an unforgettable experience for travelers. Oia, with its unique blend of natural wonders and rich cultural heritage, remains a shining example of what makes the Greek islands a treasured part of the world’s travel tapestry.
