Published on
September 26, 2025
This weekend, the Croatian Tourism Museum will open its doors to the public for a special free admission event in Opatija. Known as the First Lady of Croatian Tourism, Opatija’s appeal lies not only in its scenic coastal beauty but also in its distinguished history as a tourism hotspot. As the first Croatian destination to see the organised tourism development, the town’s blend of Austro-Hungarian elegance and coastal charm makes it stand out as a unique destination.
Opatija: The Jewel of Croatian Tourism
Opatija’s place in Croatian tourism is well-earned. Nestled in the Kvarner Bay, it offers a rare combination of stunning coastal views and architectural elegance that is more reminiscent of Vienna than the rest of Dalmatia or Istria. The town’s early tourism roots date back to the 19th century, drawing the attention of the wealthy elite from the Austro-Hungarian Empire. Their fondness for Opatija is evident in its lavish hotels, villas, and promenades, which still exude the charm and sophistication of that era. This unique cultural blend is part of what makes Opatija stand apart from the rest of Croatia, with a distinct atmosphere that continues to attract visitors today.
World Tourism Day Celebration at the Museum
In celebration of World Tourism Day, which falls on September 27th, 2025, the Croatian Tourism Museum in Opatija will host a special event offering free access to its visitors. The museum’s exhibitions provide an excellent opportunity to explore the evolution of tourism in Croatia and the world, highlighting the role of places like Opatija in shaping the country’s tourism industry. By opening its doors for free, the museum invites both locals and tourists to immerse themselves in the rich history and culture of Croatian tourism.
Exploring the Current Exhibition: A Tribute to Luxury and Elegance
The museum’s current exhibition, titled “In the Splendour of Luxury and Elegance: 100 Years of the Hotel Esplanade and the Croatian Routes of the Orient Express,” perfectly complements the setting of Villa Angiolina, where Opatija’s tourism boom began. This exhibition delves into the legacy of Hotel Esplanade, an iconic symbol of luxury, and the role that the famous Orient Express played in connecting Opatija to Europe’s elite. The exhibition highlights how Opatija’s early appeal to the aristocracy helped lay the foundations for modern tourism in Croatia, offering a glimpse into the opulence that defined the area during its golden years.
A Look at Sustainable Tourism Transformation
In line with this year’s World Tourism Organization theme, “Tourism and Sustainable Transformation,” the museum’s exhibition also reflects on the importance of sustainability in modern tourism practices. The theme focuses on how the industry can evolve to better preserve cultural and natural resources while still offering enriching experiences for travelers. Opatija, with its careful preservation of historic landmarks and commitment to maintaining its beauty, serves as an example of how sustainable practices can complement tourism development. The museum’s focus on the intersection of luxury, history, and sustainability underscores Opatija’s role in both past and present tourism dynamics.
Villa Angiolina: The Birthplace of Opatija’s Tourism Boom
The Croatian Tourism Museum is housed in Villa Angiolina, a historic site that marked the beginning of Opatija’s rise as a premier tourist destination. Built in the 19th century, this villa is an architectural gem that reflects the town’s rich cultural heritage. It was here that the first steps toward Opatija’s tourism development were taken, setting the stage for the influx of international visitors in the years to come. Today, Villa Angiolina serves as an emblem of the town’s longstanding connection to tourism and its enduring appeal to travelers from all over the world.
Opatija’s Continuing Legacy in Croatian Tourism
As the Croatian Tourism Museum opens its doors this weekend, it offers a unique opportunity to reflect on Opatija’s role in shaping the country’s tourism industry. The town’s rich history, paired with its commitment to sustainable tourism, ensures that it remains a prominent destination for both historical exploration and modern leisure travel. Visitors can take this opportunity to discover how Opatija’s blend of past and present continues to make it a key player in Croatian tourism, drawing thousands of visitors each year.
Whether you’re a history buff, a lover of luxury, or simply curious about the evolution of tourism, the Croatian Tourism Museum’s free admission day provides an exceptional opportunity to dive into the fascinating world of Opatija’s tourism legacy. The town’s picturesque charm and historical significance offer a glimpse into a time when tourism was just beginning to take shape, and its place as a leading destination in Croatia is secured for years to come.
