Published on
September 26, 2025
France and Spain are leading the charge in the growing wave of tourism to Morocco, with the United States following close behind. As these countries continue to increase their travel numbers, Morocco is emerging as one of the top travel destinations in Africa. United Airlines’ expanded Marrakech-New York route has been a key driver in this surge, making it easier than ever for American travelers to visit. This rise in international visitors, particularly from France, Spain, and the U.S., is not only boosting tourism but also helping Morocco’s hospitality industry thrive, with hotels and resorts seeing record bookings. The country’s continued investment in infrastructure and cultural preservation ensures that Morocco remains a top choice for travelers seeking rich history, stunning landscapes, and authentic experiences.
Increase Hotel Reservations with United Airlines Boosting Routes Between New York and Marrakech
Morocco’s tourism sector is undergo personal growth as more visitors come in from Spain, France, and the US. A critical piece of this growth is United Airlines’s expansion of its Marrakech-New York route. The expansion has generated significant international travel interest. This growth in traveler interest has, in turn, vastly improving the outlook for hotel bookings for the hospitality sector, which has finally reaped the benefits of increased tourism momentum in Morocco.
Morocco Experiences Fare Growth Due to United Airlines December Flights
In the previous couple of years, Morocco has become a culturally-rich, historically significant, and diverse landscape for international travelers. Consequently, United Airlines has scheduled its Marrakech-New York route. This will be the first direct connecting flight by an American airline to Marrakech. The expansion illustrates the increased interest in direct travel from Morocco to the US.
The expanded flight schedule, which now includes daily service during the holiday season, offers more American visitors the opportunity to appreciate the wonders of Morocco. United Airlines, along with other North American airlines, and Delta, has helped increase the seamless travel experience to Morocco, which has now become an attractive holiday destination for North American tourists.
As United Airlines continues to strengthen its service, tourists can expect more seamless travel to the busy Marrakech, Morocco, from major U.S. cities, newark and New York. Enhanced connectivity has encouraged many American tourists to travel to Morocco, which has been gaining popularity for its picturesque cities and rich culture, and has been instrumental in the growth of American tourism.
France and Spain Lead Tourism Surge to Morocco
With respect to the tourism surge to Morocco, France and Spain have always been key contributors to the tourism flow and continue doing so to this day. Shared culture and history with Morocco has opened the beautiful landscapes and rich culture to many travelers in France and Spain. Tourists from these countries, along with their descendants, form a notable part of the Morocco tourism, which is a testament to the cultural and geographical closeness of these nations. As a result, Morocco has become a key holiday destination for Spain and France.
Direct flights to Morocco from France and Spain, including from major airlines such as Air France and Iberia, provide tourists from these countries easy access to the Kingdom. Travel from France has especially been on the rise, with over 3 million French nationals spending time in Morocco in 2024. Spain continues to be a top source of tourists as well and, due to its geographic proximity, is a common choice for quick trips to Marrakech, Casablanca, and Fez. For these reasons, Spain, alongside France, is a top tourist source for Morocco. France has especially increased travel to Morocco, with over three million French nationals visiting in 2024.
This increase in visitors from bordering European nations has created a pronounced need for places to stay, improving the hospitality sector in Morocco. The numerous types of places Morocco has to stay improves the hospitality sector from luxurious resorts to riads and boutique hotels.
The Expansion of United Airlines has Only Increased Hospitality Opportunities
Continued growth of the New York to Marrakech route has provoked an increase in the flow of American tourists, with the increase in the flow of these tourists, the amount of tourists American hotels and resorts in Morocco has seen. Marrakech during peak season has experienced high demand for luxury hotels, boutique accommodations, and vacation rentals.
Thanks to United Airlines’ direct flights, tourists can also easily reach multiple locations in Morocco. Travelers can easily visit Fez, Rabat, and Casablanca. Tourists arriving in Marrakeck can easily travel to Morocco’s other cultural hotspots as well. This makes Morocco a more approachable destination for international tourists.
Moreover, increased tourism is boosting Morocco’s hospitality sector, providing jobs for hotel employees, tour guides, and restaurant staff. Morocco’s increasing hotel bookings and positive tourism outlook have made it one of the most popular travel spots in the world.
Morocco’s Investment in Infrastructure Supports Tourism Boom
Tourism to Morocco is on the rise, and the country is prepared to meet the challenge. Morocco is expanding and modernizing its infrastructure, including its transportation networks. Development projects at Casablanca Mohammed V and Marrakech Menara airports aim to expand the capacity and number of international flights. The government intends to double the country’s airport capacity by 2030. This will make Morocco even more accessible for international tourism.
Morocco continues to improve its transportation systems. The Al Boraq high-speed train, which currently runs between Tangier and Casablanca, will soon extend to Marrakech, allowing for quicker and more efficient travel for tourists. This expansion will be a great aid to tourists wanting to visit more of Morocco during their stay.
Morocco is also establishing more tourist attractions and improving the preservation of older ones. These ventures thickly conjure the notion of a Morocco that is going to be, for a long time, a positive and competitive tourist destination.
Must See Tourist Attractions in Morocco
Each destination in Morocco has its own history and culture for tourists to experience. Marrakech is Morocco’s most frequented and adored tourist destination. Marrakech is adorned with beautiful palaces, gardens and blooming souks. The mingling and souk medina is a UNESCO World Heritage Site, which reveals its importance. The medina is a trove of relics and artisan structures, where tourists can spend all day among the restaurants, markets and streets.
One can also visit Casablanca for its beautiful coast, modern buildings, and active nightlife, and Fez for its medieval architecture and one of the world’s oldest universities. In the capital city of Rabat, one can enjoy a slower pace, beautiful gardens, the historic Hassan Tower, and the Royal Palace. Rabat is also the capital city of Morocco.
In the Atlas Mountains, one can enjoy the other parts of Morocco in the activities of hiking and trekking. The Sahara desert will bring you one of a kind activities such as camel trekking and luxury desert camping that will bring you an overnight stay.
Travel Tips for Visiting Morocco
Currency: The local currency in Morocco is the Moroccan Dirham (MAD). In larger cities you can use your credit card but in rural places, and for smaller purchases, it is always better to use cash.Language: Morocco is a multilingual country and its official languages are Arabic and Berber, in addition to a prevalent use of French, particularly in tourist areas. English is widely used in larger cities, and it is a good idea to learn a few basic French or Arabic phrases.Weather: Different areas of Morocco have different weather. Coastal cities, such as Casablanca and Tangier, have a Mediterranean climate. The weather in the interior and desert parts of Morocco are much harsher. Be sure to check the weather and the 5 to 10 day forecast for your destination and pack accordingly to avoid any complications.Cultural Etiquette: Morocco is a predominantly Muslim country. Because of this, you must dress moderately, especially in the rural areas. Marrakech and Casablanca are more liberal, however, moderate dress will and is always appreciated, especially in small towns.Safety: For the most part, people find Morocco to be a safe country to travel to. That being said, common sense should always cope with generalizations. Avoid walking along in the dark in areas your not familiar with, especially in the first world poor countries, and in markets that are crowded and busy, take care of your valuables.
France, Spain, and the U.S. are fueling a surge in tourism to Morocco, with United Airlines’ expanded Marrakech-New York route playing a key role. This growth is boosting the country’s hospitality sector, making Morocco an increasingly popular travel destination.
Final Thoughts on Visiting Morocco
Morocco is becoming easier to travel to. This is a result of the travel popularity expanding in Morocco and flight services expanding, with United Airlines now flying to Marrakech from New York. Whether it be the stunning landscapes, top tier hospitality, or rich culture, Morocco is a country that will leave an unforgettable mark on your memory.
Morocco has invested heavily in infrastructure development and the tourism industry. With the United States, Spain, and France accounting for the most visitors, the future of tourism in Morocco is bright. Book your tickets for a destination that combines the best of the old and the new.
