사진 확대 Park Seo-jin. Photo | Star Today DB
Singer Park Seo-jin ranked first in the Trot singer Brand Reputation Index for September 2025, according to big data analysis.
The Korea Institute of Corporate Reputation extracted 64,403,809 pieces of big data on Trot singers from August 28 to September 28, 2025, to analyze the Brand Reputation Index based on consumer participation, media coverage, communication, and community indices. Compared to the 53,835,308 data points from August, this represents a 19.63% increase.
The Brand Reputation Index is a metric created through big data analysis, revealing that consumers’ online habits significantly influence brand consumption. The analysis of Trot singer brands measures positive and negative evaluations, media attention, consumer interest, and communication volume. The Brand Reputation Ranking Recommendation Index is also weighted in the Brand Reputation algorithm.
The top 30 Trot singer Brand Reputation rankings for September 2025 are as follows: Park Seo-jin, Kim Yong-bin, Park Ji-hyun, Lee Chan-won, Park Seo-jin, Young Tak, Jeon Yu-jin, Jin Hae-sung, Son Tae-jin, Jeong Dong-won, Ahn Sung-hoon, Kim Da-hyun, Jang Min-ho, Nam Jin, Kang Moon-kyung, Song Ga-in, Na Hoon-a, Kim So-yeon, Kim Tae-yeon, Kim Hee-jae, Son Bin-a, Jang Yoon-jeong, My Jin, Jin Sung, Choi Soo-ho, Hong Jin-young, Hong Ji-yoon, Lyn, Kang Jin, and Yang Ji-eun.
Park Seo-jin, who ranked first in the Trot singer Brand Reputation Index, recorded a participation index of 1,390,395, media index of 1,832,936, communication index of 2,210,981, and community index of 2,939,285, resulting in a Brand Reputation Index of 8,373,597. This is a 14.44% increase compared to the August Brand Reputation Index of 7,317,285.
In second place, Kim Yong-bin recorded a participation index of 846,839, media index of 557,064, communication index of 1,056,449, and community index of 1,295,719, resulting in a Brand Reputation Index of 3,756,071. This marks a 41.17% increase from the August Brand Reputation Index of 2,660,596.
In third place, Park Ji-hyun recorded a participation index of 484,266, media index of 697,396, communication index of 673,710, and community index of 810,822, resulting in a Brand Reputation Index of 2,666,194. This is a 58.55% increase compared to the August Brand Reputation Index of 1,681,607.
In fourth place, Lee Chan-won recorded a participation index of 529,706, media index of 521,639, communication index of 838,324, and community index of 684,382, resulting in a Brand Reputation Index of 2,574,052. This is a 75.89% increase compared to the August Brand Reputation Index of 1,463,414.
In fifth place, Park Seo-jin recorded a participation index of 291,273, media index of 850,256, communication index of 652,836, and community index of 653,456, resulting in a Brand Reputation Index of 2,447,821. This is a 42.28% increase compared to the August Brand Reputation Index of 1,720,440.
Koo Chang-hwan, director of the Korea Institute of Corporate Reputation, stated, “According to the September 2025 Trot Brand Reputation big data analysis, Park Seo-jin ranked first. When analyzing the Trot brand category, the number of big data points increased by 19.63% compared to August. A detailed analysis shows brand consumption rose by 20.03%, brand issues by 10.46%, brand communication by 17.65%, and brand diffusion by 26.13%.”
He added, “In the link analysis for Park Seo-jin, who ranked first in the Trot singer Brand Reputation Index for September 2025, the keywords ‘performing,’ ‘donating,’ and ‘appearing’ were prominent. In the keyword analysis, ‘Hero Generation,’ ‘Moments Like Eternity,’ and ‘Island Bachelor Hero’ stood out. The positive ratio was analyzed at 94.57%.”
The September 2025 Trot singer Brand Reputation analysis covered Park Seo-jin, Kim Yong-bin, Park Ji-hyun, Lee Chan-won, Park Seo-jin, Young Tak, Jeon Yu-jin, Jin Hae-sung, Son Tae-jin, Jeong Dong-won, Ahn Sung-hoon, Kim Da-hyun, Jang Min-ho, Nam Jin, Kang Moon-kyung, Song Ga-in, Na Hoon-a, Kim So-yeon, Kim Tae-yeon, Kim Hee-jae, Son Bin-a, Jang Yoon-jeong, My Jin, Jin Sung, Choi Soo-ho, Hong Jin-young, Hong Ji-yoon, Lyn, Kang Jin, Yang Ji-eun, Tae Jin-a, Hong Ja, Jeong Mi-ae, Oh Yu-jin, Seol Woon-do, Eun Ga-eun, Shin Yoo, Jin Mi-ryeong, Enoch, Shin Seung-tae, Choi Baek-ho, Bae Ah-hyun, Park Gun, Jo Hang-jo, Lee Seung-yeon, Kim Yeon-ja, Kim Kyung-min, Choi Jae-myung, Na Tae-joo, Chu Hyuk-jin, Choi Jin-hee, Joo Hyun-mi, Shin Sung, Cheon Rok-dam, Kim Hye-yeon, Park Min-soo, Maria, Kim Soo-chan, Na Sang-do, Park Sung-on, Geum Jan-di, Yoon Tae-hwa, Byul Sarang, Jae-ha, Jin Wook, Kim Yong-im, Park Sang-chul, Park Hyun-bin, Nam Seung-min, Kang Hye-yeon, Min Soo-hyun, Park Hye-shin, Kim Joong-yeon, Yoyomi, Kim Eui-young, Na-young, Kim So-yu, Jeong Seo-joo, Jo Jeong-min, Jeong Da-kyung, Jang Hye-ri, Yoon Soo-hyun, Seol Ha-yoon, Miss Kim, Choon-gil, Kim Soo-hee, Yang Ji-won, Oh Seung-geun, Kim Na-hee, Kim Yeon-ji, Gong Hoon, Yoo Ji-na, Ryu Ji-gwang, Jin Si-mon, Kim Yang, Hwang Yoon-sung, Hwang Woo-rim, Choi Woo-jin, Lim Seo-won, and Seo Joo-kyung.
[Kim So-yeon Star Today Reporter]