Taylor Swift moves into ‘Showgirl’ era with new pop album • FRANCE 24 English
This is show business. The showgirl era begins. Megastar Taylor Swift’s newest album, The Life of a Showgirl, is sure to be a record breaker. Even before its Friday release, it became the first album to exceed 5 million pre-saves on Spotify’s Countdown Page feature, beating the previous record and Swift’s last album, The Tortured Poets Department. Taylor Swift is more than a pop star. She’s a global phenomenon, reaching historic milestones. At 35, she became the first and only female artist in history to surpass a 100 million certified album units. And on stage, the figures are staggering. Her ears tour is one of the most lucrative tours of all time, generating more than $2 billion. Each show had an average attendance of around 67,000. The impact boosted local economies, and in California, for example, the stars concerts contributed $320 million to the state’s GDP. [Applause] She also dominates the record charts. Her 11th album broke Spotify’s records with 300 million plays in a single day and over a billion in a week. With the life of a showgirl, Taylor Swift is no longer just writing songs. She’s writing music industry history. I never
Superstar Taylor Swift’s latest studio album, “The Life of a Showgirl,” arrives Friday with a promotional blitz that includes midnight sales at Target stores, a release party at movie theaters around the globe and pop-up experiences in New York and Los Angeles. Story by Morgan Ayre.
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